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Vendor:VIRTUE
VIRTUE Smooth Conditioner — 17 fl oz Frizz-Control, Color-Safe Formula with Alpha Keratin 60ku for Smoother, Hydrated Hair
- $162.59
- $162.59
- Unit price
- per
VIRTUE Smooth Conditioner is a moisture-rich, frizz-reducing rinse-out conditioner formulated with Alpha Keratin 60ku to calm cuticles, block humidity, and leave hair smooth and glossy after every shower. This conditioner pairs science-forward protein technology with lightweight hydration to target the surface causes of frizz....- $162.59
- $162.59
- Unit price
- per
-
Vendor:VIRTUE
VIRTUE Recovery Sulfate-Free Shampoo — Keratin & Baobab Oil, Color-Safe Repair for Damaged Hair
- $151.92
- $151.92
- Unit price
- per
VIRTUE Recovery Sulfate Free Shampoo is a keratin-enriched, color-safe cleanser that gently removes buildup while depositing Alpha Keratin 60ku and baobab seed oil to help restore damaged hair. This sulfate-free formula was developed to cleanse hair without stripping color or moisture, while actively addressing...- $151.92
- $151.92
- Unit price
- per
-
Vendor:VIRTUE
VIRTUE Volumizing Shampoo for Fine Hair, 17 fl oz — Sulfate-Free, Weightless Volume with Alpha Keratin
- $151.92
- $151.92
- Unit price
- per
VIRTUE Full Volumizing Shampoo is a sulfate-free cleanser formulated with Alpha Keratin 60ku to lift roots, add density to fine strands, and create lasting weightless body. This lightweight shampoo is designed to gently remove oil and buildup while giving fine or limp hair a...- $151.92
- $151.92
- Unit price
- per
-
Vendor:VIRTUE
VIRTUE Restorative Hair Mask deep conditioning treatment, 5 fl oz — lightweight hydration & repair
- $149.41
- $149.41
- Unit price
- per
VIRTUE Correct Restorative Hair Mask is an intensive 5 fl oz deep-conditioning treatment designed to restore moisture, strengthen strands, and boost shine without weighing hair down. This salon-grade mask targets hair that needs extra care after chemical services, heat styling, or environmental stress. Formulated...- $149.41
- $149.41
- Unit price
- per
-
Vendor:VIRTUE
VIRTUE Recovery Hair Serum — 1.7 fl oz cream-to-serum for repair, lightweight smoothing and frizz control
- $151.08
- $151.08
- Unit price
- per
VIRTUE Recovery Hair Serum is a cream-to-serum treatment that absorbs quickly to help repair and smooth damaged hair from cuticle to core. This lightweight, fast-absorbing formula transforms dry, brittle, or chemically treated hair by delivering a silky texture without weighing strands down. It blends...- $151.08
- $151.08
- Unit price
- per
-
Vendor:VIRTUE
VIRTUE Full Volumizing Conditioner for Fine Hair — 17 fl oz, Sulfate-Free, Lightweight Lift
- $181.43
- $181.43
- Unit price
- per
VIRTUE Full Conditioner is a lightweight, sulfate-free conditioner formulated with Alpha Keratin 60ku to visibly thicken fine, limp hair while adding moisture and lift without weighing strands down. Designed to work progressively with every wash, this volumizing conditioner targets fine hair by rebuilding hair...- $181.43
- $181.43
- Unit price
- per
-
Vendor:VIRTUE
VIRTUE Flourish Thickening Styling Treatment Cream — 4 fl oz, lightweight root-lift, heat protection to 450°F
- $117.59
- $117.59
- Unit price
- per
VIRTUE Flourish Thickening Styling Treatment Cream is a lightweight, soufflé-textured leave-in styling cream that thickens, adds long-lasting volume, and protects fine or thinning hair. This multi-action styling treatment blends densifying ingredients with hydration and heat protection to create fuller-looking hair without stiffness. Designed to...- $117.59
- $117.59
- Unit price
- per
-
Vendor:VIRTUE
VIRTUE Smooth Shampoo — Frizz-Control Sulfate-Free 17 fl oz, Color-Safe & Moisture-Rich
- $184.57
- $184.57
- Unit price
- per
VIRTUE Smooth Shampoo is a sulfate-free, color-safe cleansing formula designed to reduce frizz and smooth hair while preserving moisture and shine. This shampoo pairs restorative proteins with gentle surfactants to cleanse without stripping natural oils. Formulated to improve cuticle alignment and decrease strand-to-strand friction,...- $184.57
- $184.57
- Unit price
- per
-
Vendor:VIRTUE
VIRTUE Flourish Mask for Thinning Hair, 5 oz — Lightweight keratin treatment, color-safe
- $149.41
- $149.41
- Unit price
- per
VIRTUE Flourish Mask is a lightweight treatment mask formulated to nourish thinning hair, support scalp health, and improve manageability without silicones or harsh additives. This whipped, creamy mask combines VIRTUE's Alpha Keratin 60ku Clinical with a blend of plant extracts and caffeine to target...- $149.41
- $149.41
- Unit price
- per
-
Vendor:VIRTUE
VIRTUE Overnight Scalp & Hair Elixir Serum, 1.7 fl oz — Lightweight overnight scalp hydration & strengthening
- $151.08
- $151.08
- Unit price
- per
VIRTUE Overnight Scalp & Hair Elixir is a lightweight, leave-in serum designed to rebalance the scalp and strengthen hair while you sleep. This overnight elixir combines Alpha Keratin 60ku, targeted hyaluronic compounds, and a peptide blend to support scalp hydration and hair resilience without...- $151.08
- $151.08
- Unit price
- per
-
Vendor:VIRTUE
VIRTUE Healing Hair Oil & 6‑in‑1 Styling Cream Set — 1.7 fl oz Oil + Multitasking Cream for Repair, Heat Protection, Shine
- $157.36
- $157.36
- Unit price
- per
VIRTUE Healing Hair Oil & 6-in-1 Styling Cream Set combines a restorative lightweight oil with a multitasking styler to repair hair while shaping, protecting, and boosting shine. This two-piece set pairs VIRTUE's 1.7 fl oz Healing Hair Oil with the 6-in-1 Styling Cream to...- $157.36
- $157.36
- Unit price
- per
-
Vendor:VIRTUE
VIRTUE Volumizing Full Shampoo for Fine Hair — 8 fl oz, Sulfate-Free Lightweight Volume
- $113.40
- $113.40
- Unit price
- per
VIRTUE Full Shampoo is a lightweight, sulfate-free daily cleanser formulated to lift roots and add weightless volume and density to fine or limp hair. This shampoo combines gentle cleansing with a proprietary Alpha Keratin 60ku protein to target the structure of individual strands, helping...- $113.40
- $113.40
- Unit price
- per
-
Vendor:VIRTUE
VIRTUE Density Booster Spray for Thinning Hair — Daily Lightweight Protein & Antioxidants
- $125.96
- $125.96
- Unit price
- per
VIRTUE Flourish Density Booster Spray is a lightweight, drug-free topical formula that nourishes the scalp and strengthens emerging strands to visibly improve hair density. Flourish Density Booster is designed as a daily, fast-absorbing spray that delivers a clinical-grade protein blend and targeted nutrients to...- $125.96
- $125.96
- Unit price
- per
-
Vendor:VIRTUE
VIRTUE Healing Oil hair serum 1.7 fl oz — shake-to-activate, lightweight shine & frizz control
- $117.59
- $117.59
- Unit price
- per
VIRTUE Healing Oil is a shake-to-activate, ultra-lightweight hair oil that instantly absorbs to smooth, add shine, and help protect strands without feeling greasy. This 1.7 fl oz bottle contains a clear, next-generation serum that activates when shaken, releasing Alpha Keratin 60ku alongside nourishing botanicals...- $117.59
- $117.59
- Unit price
- per
-
Vendor:VIRTUE
VIRTUE Recovery Hair Serum — 1 fl oz cream-to-serum with Alpha Keratin 60ku for split end repair and smoothing
- $100.84
- $100.84
- Unit price
- per
VIRTUE Recovery Hair Serum is a cream-to-serum treatment that instantly refills hair with Alpha Keratin 60ku to repair split ends, smooth strands, and protect against future breakage. This lightweight, fast-absorbing formula is designed to work from cuticle to core, restoring damaged peptides and strengthening...- $100.84
- $100.84
- Unit price
- per
-
Vendor:VIRTUE
VIRTUE Restorative Hair Mask 1.7 fl oz — Deep Conditioning, Color-Safe Repair
- $96.66
- $96.66
- Unit price
- per
VIRTUE Correct Restorative Hair Mask is an intensive, lightweight deep-conditioning mask that instantly restores shine, moisture, and strength to dry or damaged hair. Designed for hair that needs extra rehabilitation after heat styling, chemical services, sun exposure, or everyday wear, this 1.7 fl oz...- $96.66
- $96.66
- Unit price
- per
-
Vendor:VIRTUE
VIRTUE Recovery Keratin Conditioner for Damaged & Color-Treated Hair — Sulfate-Free, Strengthening
- $113.40
- $113.40
- Unit price
- per
VIRTUE Recovery Conditioner is a rich keratin-infused conditioner that restores strength, smooths cuticles, and adds shine to damaged or color-treated hair. Designed as a salon-grade follow-up to a reconstructing shampoo, this creamy conditioner delivers VIRTUE’s Alpha Keratin 60ku—pure human keratin protein formulated to deposit...- $113.40
- $113.40
- Unit price
- per
-
Vendor:VIRTUE
VIRTUE Healing Gloss in-shower hair repair mask, 6 fl oz — instant shine & detangling, color-safe
- $113.40
- $113.40
- Unit price
- per
VIRTUE Healing Gloss is an in-shower repair mask that instantly boosts shine and softens hair while repairing visible damage for up to five washes. This lightweight treatment is formulated to smooth, detangle and add reflective shine without weighing hair down. Designed for use after...- $113.40
- $113.40
- Unit price
- per
-
Vendor:VIRTUE
VIRTUE Create 6-in-1 Styling Cream 4 fl oz — lightweight heat protectant, frizz control & shine
- $100.84
- $100.84
- Unit price
- per
VIRTUE Create 6-in-1 Styling Cream is a lightweight crème-serum that primes hair for softness, shine, light hydration, heat protection, frizz control and polishing without leaving residue. Designed as an all-in-one finishing and prep product, this 4 fl oz styling cream blends a shear texture...- $100.84
- $100.84
- Unit price
- per
-
Vendor:VIRTUE
VIRTUE Recovery Shampoo for Damaged Hair — 8 fl oz, Sulfate-Free Color-Safe Repair with Alpha Keratin 60ku
- $113.40
- $113.40
- Unit price
- per
VIRTUE Recovery Shampoo is a sulfate-free, color-safe shampoo formulated with Alpha Keratin 60ku to rebuild and repair damaged hair while gently cleansing. Designed for hair that's been weakened by heat, chemical services, or daily styling, this luxurious lathering shampoo removes buildup without stripping moisture....- $113.40
- $113.40
- Unit price
- per
-
Vendor:VIRTUE
VIRTUE Smooth Conditioner for Frizz Control — 6.7 fl oz, Color-Safe & Moisture-Rich with Alpha Keratin 60ku
- $113.40
- $113.40
- Unit price
- per
VIRTUE Smooth Conditioner is a moisture-rich, frizz-targeting rinse-out conditioner that soothes cuticles, blocks humidity, and leaves color-treated hair glossy and manageable. Everyday humidity, flyaways and rough strands don’t have to dictate how your hair looks. VIRTUE Smooth Conditioner combines targeted protein technology with hydrating...- $113.40
- $113.40
- Unit price
- per
-
Vendor:VIRTUE
VIRTUE leave-in conditioner spray — Correct Strength & Shield 5 fl oz, detangles, heat + UV protection
- $100.84
- $100.84
- Unit price
- per
VIRTUE Correct Strength & Shield Leave-In Conditioner Spray is a lightweight mist that detangles, strengthens fragile strands, and shields hair from heat, UV, and pollution. This multi-tasking leave-in spray combines VIRTUE’s patented Alpha Keratin 60ku with a fast-absorbing, weightless base to restore cuticle integrity...- $100.84
- $100.84
- Unit price
- per
-
Vendor:VIRTUE
VIRTUE Full Volumizing Conditioner for Fine Hair — Sulfate-Free, 6.7 fl oz, Alpha Keratin 60ku for Lightweight Body
- $113.40
- $113.40
- Unit price
- per
VIRTUE Full Conditioner is a lightweight, sulfate-free conditioner that builds visible volume and thickness on fine hair without weighing strands down. Designed to target limp, fine hair, this creamy conditioner layers moisture and structure so hair looks fuller and moves with natural body. Formulated...- $113.40
- $113.40
- Unit price
- per
-
Vendor:VIRTUE
VIRTUE Un-Frizz Leave-In Hair Treatment for Frizz Control — Lightweight, Color-Safe Alpha Keratin
- $113.40
- $113.40
- Unit price
- per
VIRTUE Un-Frizz Leave-In Hair Treatment is a lightweight, leave-in cream that smooths texture, tames frizz, and locks out humidity for sleeker, more defined hair without heaviness. Made to work on wet or dry hair, this nourishing treatment uses VIRTUE’s Alpha Keratin 60ku protein to...- $113.40
- $113.40
- Unit price
- per
-
Vendor:VIRTUE
VIRTUE Flourish Conditioner for Thinning Hair — Lightweight Detangling, Hydrating Formula (Vegan, Color-Safe)
- $117.59
- $117.59
- Unit price
- per
VIRTUE Flourish Conditioner is a lightweight, hydrating conditioner designed to detangle, nourish, and help hair appear thicker without weighing strands down. This conditioner is formulated for people experiencing hair thinning or shedding who want a gentle daily treatment that supports manageability and a fuller...- $117.59
- $117.59
- Unit price
- per
-
Vendor:VIRTUE
VIRTUE Flourish Shampoo for Thinning Hair — Lightweight, Volumizing, Sulfate- & Silicone-Free (Color-Safe)
- $117.59
- $117.59
- Unit price
- per
Virtue Flourish Shampoo is a lightweight, scalp-purifying shampoo formulated to gently cleanse, add volume, and create healthier conditions for thinning hair. If you're noticing more shedding, limp hair, or a scalp that feels congested, Flourish offers a gentle lather that removes buildup while preserving...- $117.59
- $117.59
- Unit price
- per
-
Vendor:VIRTUE
VIRTUE Create Texturizing Spray — 5 fl oz Color-Safe Volumizing Mist with Shine & Flexible Hold
- $109.22
- $109.22
- Unit price
- per
VIRTUE Create Texturizing Spray is a lightweight, color-safe mist that instantly adds volume, shine, natural definition and long-lasting texture without stiffness. This aerosol texturizing spray uses VIRTUE's Alpha Keratin 60ku protein to give hair visible shine and flexible grip while remaining soft to the...- $109.22
- $109.22
- Unit price
- per
-
Vendor:VIRTUE
VIRTUE Curl Conditioner for Waves to Coils — 6.7 fl oz, Jojoba Oil Frizz-Control & Hydration
- $94.98
- $94.98
- Unit price
- per
VIRTUE Curl Conditioner is a rich, jojoba-oil–infused cream that hydrates, detangles, defines and controls frizz for waves through tightly coiled curls without weighing hair down. Designed to restore moisture and enhance curl shape, this 6.7 fl oz conditioner delivers creamy slip and lasting softness...- $94.98
- $94.98
- Unit price
- per
-
Vendor:VIRTUE
VIRTUE Scalp Remedy Shampoo — Microbiome Balance, 8 fl oz | Sulfate- & Fragrance-Free, Gentle Daily Cleanse
- $99.59
- $99.59
- Unit price
- per
VIRTUE Scalp Remedy Shampoo is a sulfate-free, drug- and fragrance-free cleanser that rebalances the scalp microbiome while gently nourishing and hydrating hair from scalp to ends. This shampoo blends skincare-inspired actives with VIRTUE’s proprietary Alpha Keratin 60ku Clinical—a protein engineered to match the keratin...- $99.59
- $99.59
- Unit price
- per
-
Vendor:VIRTUE
VIRTUE Purple Shampoo for Color-Treated Hair — 8 fl oz, Sulfate-Free Toner
- $103.15
- $103.15
- Unit price
- per
VIRTUE ColorKick Purple Shampoo is a gentle, sulfate-free violet toner that neutralizes brassy tones and refreshes natural or color-treated hair without stripping. Designed for anyone who wants cooler, clearer color between salon visits, this 8 fl oz shampoo uses naturally derived violet pigments to...- $103.15
- $103.15
- Unit price
- per
-
Vendor:VIRTUE
VIRTUE Refresh Leave-In Conditioner Spray 5 fl oz — Lightweight Detangling & Frizz Control
- $88.29
- $88.29
- Unit price
- per
VIRTUE Refresh Leave-In Conditioner is a lightweight milky mist that detangles, hydrates, and shields hair while reducing frizz and enhancing manageability. This fine leave-in spray blends Alpha Keratin 60ku protein with weightless moisturizers to smooth strands without heaviness or buildup. Designed to refresh curls,...- $88.29
- $88.29
- Unit price
- per
-
Vendor:VIRTUE
VIRTUE Flourish Hair Growth Density Booster Spray — 2 fl oz Lightweight, Drug-Free Scalp Treatment for Thinning Hair
- $74.68
- $74.68
- Unit price
- per
VIRTUE Flourish Density Booster Spray is a lightweight, drug-free scalp treatment that nourishes follicles and supports the appearance of thicker, stronger hair. Flourish is formulated as a fast-absorbing spray that delivers vitamins, antioxidants, and a clinical-grade protein complex directly to the scalp to help...- $74.68
- $74.68
- Unit price
- per
-
Vendor:VIRTUE
VIRTUE Smooth Spray frizz-control & heat protectant — 4 fl oz, UV protection, weightless finish
- $67.56
- $67.56
- Unit price
- per
VIRTUE Smooth Spray is a lightweight, heat-activated mist that blocks humidity, tames frizz for up to 72 hours, and shields hair from heat up to 450°F and UV exposure. This weightless spray is formulated to reduce frizz without build-up or drying alcohols, delivering a...- $67.56
- $67.56
- Unit price
- per
-
Vendor:VIRTUE
VIRTUE Smooth Un-Frizz Cream Leave-In Conditioner — 2 fl oz, lightweight anti-frizz with Alpha Keratin 60ku
- $67.35
- $67.35
- Unit price
- per
VIRTUE Smooth Un-Frizz Cream is a lightweight leave-in treatment that smooths texture, tames frizz, and shields hair from humidity for a sleek, manageable finish. Designed to work on wet or dry strands, this nourishing cream absorbs quickly without leaving heaviness or residue. Its proprietary...- $67.35
- $67.35
- Unit price
- per
-
Vendor:VIRTUE
VIRTUE Create 6-in-1 Styling Cream, 2 fl oz — lightweight heat protectant & frizz control
- $63.17
- $63.17
- Unit price
- per
VIRTUE Create 6-in-1 Styling Cream is a lightweight crème-serum that primes hair for softness, shine, light hydration, heat protection and frizz control while strengthening strands. VIRTUE's Create 6-in-1 Styler combines a silky, nongreasy texture with the brand's Alpha Keratin 60ku protein to deliver multiple...- $63.17
- $63.17
- Unit price
- per
-
Vendor:VIRTUE
VIRTUE Flourish Volumizing Conditioner for Thinning Hair, 2 fl oz — Lightweight, Silicone-Free
- $63.17
- $63.17
- Unit price
- per
VIRTUE Flourish Conditioner is a lightweight, hydrating rinse-out conditioner designed to detangle, add lift and help support the appearance of fuller-looking hair. This conditioner pairs a silky, non-greasy texture with scalp-friendly botanicals and a gentle aromatic blend to leave hair feeling clean, soft, and...- $63.17
- $63.17
- Unit price
- per
-
Vendor:VIRTUE
VIRTUE Flourish Hair Growth Shampoo for Thinning Hair, 2 fl oz — Volumizing, Sulfate- & Silicone-Free Travel Size
- $56.89
- $56.89
- Unit price
- per
Virtue Flourish Hair Growth Shampoo is a lightweight, volumizing cleanser designed to purify the scalp and create a healthy foundation for fuller-looking hair. This gentle, detangling shampoo uses a spa-like herbal fragrance and a silicone- and sulfate-free formula to refresh the scalp while helping...- $56.89
- $56.89
- Unit price
- per
-
Vendor:VIRTUE
VIRTUE Recovery Shampoo for Damaged Hair — 2 fl oz Travel Size, Sulfate-Free Color-Safe Repair with Alpha Keratin 60ku
- $58.98
- $58.98
- Unit price
- per
VIRTUE Recovery Shampoo is a sulfate-free, color-safe cleansing treatment that deposits Alpha Keratin 60ku to help rebuild and smooth damaged hair with each wash. Designed as a restorative daily shampoo, VIRTUE Recovery combines gentle cleansing with a patented human keratin protein to fill in...- $58.98
- $58.98
- Unit price
- per
-
Vendor:VIRTUE
VIRTUE Volumizing Full Shampoo 2 fl oz — Sulfate-Free, Alpha Keratin 60ku for Fine Hair
- $58.98
- $58.98
- Unit price
- per
VIRTUE Full Shampoo is a lightweight, sulfate-free cleanser formulated with Alpha Keratin 60ku to lift roots, add density and create long-lasting, weightless volume for fine or limp hair. Designed to build body without stiffness, this gentle shampoo uses a lacy foam that rinses clean...- $58.98
- $58.98
- Unit price
- per
-
Vendor:VIRTUE
VIRTUE Smooth Shampoo travel size 2 fl oz — sulfate-free, frizz-control, color-safe with Alpha Keratin 60ku
- $58.98
- $58.98
- Unit price
- per
VIRTUE Smooth Shampoo is a sulfate-free, color-safe cleansing formula that reduces frizz and smooths textured hair while sealing in moisture and shine. Designed as a gentle daily lather that doubles as an in-shower smoothing treatment, this travel-ready 2 fl oz shampoo pairs best with...- $58.98
- $58.98
- Unit price
- per
-
Vendor:VIRTUE
VIRTUE Recovery Conditioner Keratin Repair, 2 fl oz — Strengthening, Color-Safe Travel Size
- $58.98
- $58.98
- Unit price
- per
VIRTUE Recovery Conditioner is a rich keratin-infused conditioner designed to restore softness, shine, and manageability to damaged, color-treated, or brittle hair. This compact 2 fl oz treatment-conditioner delivers Virtue’s Alpha Keratin 60ku protein to help reconstruct compromised cuticles and mend split or frayed ends....- $58.98
- $58.98
- Unit price
- per
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