VIRTUE Flourish Mask for Thinning Hair, 5 oz — Lightweight keratin treatment, color-safe

This whipped, creamy mask combines VIRTUE's Alpha Keratin 60ku Clinical with a blend of plant extracts and caffeine to target the look and feel of fine or thinning hair. It’s formulated to be safe on color- and chemically-treated hair and avoids silicone, sulfates, parabens, gluten, phthalates, synthetic dyes, and animal-derived ingredients. The result is a spa-like experience with a clean herbal-citrus scent while working to detangle, condition, and add resilience to strands.

How does the Flourish Mask help fine or thinning hair in daily styling?

The mask focuses on improving hair manageability and softness, making styling easier and reducing breakage from detangling. Its creamy texture smooths cuticles for a sleeker finish and better comb-through, which can help hair appear thicker and more uniform when styled.

• Whipped creamy texture that spreads easily on wet hair
• Reduces friction for gentler detangling and styling
• Leaves hair softer and easier to shape with heat or air-drying
• Formulated to preserve color vibrancy in treated hair

What are the key ingredients and what do they do?

VIRTUE pairs its Alpha Keratin 60ku Clinical with botanical extracts and caffeine to address multiple hair concerns: structural support, antioxidant-rich botanicals, and stimulating botanicals for scalp refreshment. Ingredients were chosen to work together for improved texture and scalp balance without heavy buildup.

• Alpha Keratin 60ku Clinical: engineered keratin to help reinforce strand integrity
• Red Clover, Beet Extract, Green Coffee and Caffeine: botanical actives supporting scalp circulation and hair vitality
• Essential oils (basil, patchouli): add a balanced aromatic profile and scalp care benefits
• Free from silicones, sulfates, parabens, gluten and synthetic dyes for cleaner formulation

How do you use the mask for best results?

Apply the mask after shampooing, focusing on mid-lengths to ends and massaging lightly into the scalp if desired. Leave on for the recommended time, then rinse thoroughly; use as a weekly treatment or more often based on hair needs and styling frequency.

• Use after shampoo on towel-dried hair for optimal absorption
• Leave in according to product instructions, then rinse completely
• Can be used 1–3 times weekly depending on dryness and styling stress
• Safe to combine with color or chemical treatments when following product guidance

Who is this for? VIRTUE Flourish Mask is designed for people with fine, thinning, or fragile hair who want a lightweight conditioning treatment that improves manageability and delivers a clean, botanical-forward fragrance. It suits those who prefer vegan, sulfate- and silicone-free products and anyone with color- or chemically-treated hair seeking a gentle, restorative mask to use as part of a weekly routine. If you want a non-greasy, aromatic hair mask that emphasizes ingredient transparency and salon-grade keratin technology, this product is an appropriate addition to your care regimen.