VITAMINS hair cosmetics Keratin Purple & Blue Hair Mask - Blonde Toner, Deep Conditioner for Brassiness, Strengthening

VITAMINS Keratin Purple Hair Mask is a keratin-infused purple and blue toning deep conditioner that neutralizes brassiness and restores strength, shine, and cool tones to bleached, blonde, silver, gray, and light brown hair.

This salon-grade hair mask combines color-correcting pigments with a keratin-rich conditioning complex to both tone unwanted warm hues and rebuild damaged strands. Designed for use between color appointments, the formula deposits violet and blue pigments to counteract yellow and orange brassy tones while delivering moisture and protein where hair needs it most. Lightweight but concentrated, it works in 5–15 minutes depending on the level of toning and conditioning required.

How does this mask remove brassiness without over-toning?

The dual purple-and-blue pigment blend targets a range of warm tones: violet neutralizes yellows while blue corrects orange and copper hues. The toning balance avoids extreme violet cast by layering conditioning ingredients and using lower pigment intensity than pure purple toners. Results are gradual and controllable with processing time and frequency.

• Uses violet pigments for yellow neutralization and blue for orange correction
• Keratin infusion reduces frizz and supports strand integrity
• Short processing times allow you to tailor coolness level
• Safe for regular use to maintain color between salon visits

Will this rebuild damaged hair while toning color?

Yes — the mask combines protein-rich keratin with emollients to strengthen the hair fiber during toning. While pigment addresses color, the conditioning system fills gaps in the cuticle and smooths the surface for improved shine and manageability. This dual action helps protect hair from further breakage when used as recommended.

• Keratin helps reinforce weakened strands and reduces breakage
• Deep conditioning agents add slip for detangling and smoother styling
• Leaves hair soft and easier to comb after rinsing
• Color-protective ingredients help maintain tone longer

How should I use this blue-purple mask for best results?

Apply to clean, towel-dried hair, focusing on mid-lengths and ends where brassiness and damage are most visible. Leave on for 5–15 minutes depending on desired toning intensity and hair porosity, then rinse thoroughly. For ongoing maintenance, use once a week or as needed until you reach the preferred coolness.

• Wash hair and towel-dry before application
• Start with 5 minutes and check tone; increase if needed
• Use gloves to avoid staining hands and a non-porous bowl for mixing
• Follow with a light conditioner if hair needs extra moisture

Is this safe for all light shades like silver, gray, and brassy brown?

The mask is formulated for a variety of lightened shades — from icy silver and white to warm blondes and light browns with brassy undertones. Because pigment strength and processing time can be adjusted, it works for subtle cooling on silver and stronger correction on brassy blondes or light brown highlights. Always perform a strand test to confirm desired outcome.

• Suitable for bleached blondes, highlighted brown, silver, gray, and white hair
• Adjust application time by shade and hair porosity
• Strand test recommended to preview tone change
• Avoid using on freshly colored hair until the dye has fully set (follow stylist guidance)

Who is this for: This product is for people with lightened or color-treated hair who want to neutralize yellow and orange brassiness while repairing and hydrating strands. It's ideal for salon clients maintaining cool tones between appointments, DIY color users managing brassy areas, and anyone with dry, damaged blonde, silver, gray, or highlighted hair seeking combined toning plus keratin conditioning.

Ingredients

Aqua, Isopropyl Myristate, Amino Bispropyl Dimethicone, Stearyl Alcohol, Cetyl Alcohol, Glycerin, Cetyl Esters, Behentrimonium Chloride, Quaternium-80, Cetrimonium Chloride, Stearamidopropyl Dimethylamine, Phenoxyethanol, Ethylhexylglycerin, Parfum, Lactic Acid, Hydrolyzed Keratin, Argania Spinosa Kernel Oil (Argan Oil), Linum Usitatissimum (Linseed) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Triticum Vulgare (Wheat) Germ Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Hippophae Rhamnoides (Common Sea Buckthorn Oblipicha) Oil, Salvia Officinalis (Sage) Leaf Extract, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Helianthus Annuus (Sunflower) Seed Oil, Extract Violet 2, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Tocopheryl Acetate (Vitamin E), Limonene, Linalool