VIRTUE Volumizing Shampoo for Fine Hair, 17 fl oz — Sulfate-Free, Weightless Volume with Alpha Keratin

VIRTUE Full Volumizing Shampoo is a sulfate-free cleanser formulated with Alpha Keratin 60ku to lift roots, add density to fine strands, and create lasting weightless body.

This lightweight shampoo is designed to gently remove oil and buildup while giving fine or limp hair a noticeable boost in fullness. It produces a delicate lather that rinses clean without leaving hair dry or stripped, and it includes a fresh citrus-floral scent composed of white pear, spearmint leaf, and bright lemon essential oils. Safe for color- and chemically-treated hair, the formula is free from sulfates, parabens, phthalates, synthetic dyes, and is cruelty-free.

How does VIRTUE Full Shampoo build volume without weighing hair down?

The formula uses Alpha Keratin 60ku, a protein engineered to bond with fragile, fine strands and increase perceived thickness from root to tip. The shampoo creates lift at the roots while plumping individual fibers so hair feels fuller without added residue.

• Alpha Keratin 60ku targets strand density to create thicker-looking hair.
• Light, lacy foam cleanses without heavy silicones or waxes.
• Rinses clean to preserve natural movement and bounce.

Will this shampoo work on color-treated or chemically processed hair?

Yes. The formulation is gentle enough for color- and chemically-treated hair because it avoids harsh sulfates and drying ingredients that strip pigment. It cleanses effectively while helping maintain hair integrity and shine.

• Sulfate-free base helps protect salon color and treatments.
• Moisture-friendly surfactants reduce aggression on processed hair.
• Safe for repeated use as part of a color-care routine.

What does the scent profile smell like and will it linger?

The fragrance is a revitalizing citrus-floral blend that balances fresh greens, delicate florals, and bright fruit notes. Expect a clean, uplifting aroma with top notes of lemon and pear and a subtle herbaceous accent from spearmint leaf; it leaves a light, pleasant finish rather than a heavy perfume trail.

• Top notes: bright lemon and white pear for freshness.
• Heart notes: floral elements for a soft, refined scent.
• Subtle spearmint adds an energizing green nuance.

What ingredients are omitted and why does that matter?

The product omits sulfates, parabens, phthalates, synthetic colors, and dyes to minimize common irritants and avoid unnecessary buildup. Eliminating these ingredients helps keep the formula lightweight and more compatible with sensitive scalps or treated hair.

• No sulfates — gentler cleansing and reduced strip risk.
• No parabens or phthalates — avoids certain preservatives and plasticizers.
• Free of synthetic dyes — cleaner rinse and less residue.

Who this is for: VIRTUE Full Volumizing Shampoo is aimed at anyone with fine, limp, or thinning-looking hair who wants to increase lift and strand density without sacrificing softness or color protection. It's well suited for people who prefer clean-formula haircare, those with chemically processed hair, and anyone seeking a lightweight daily shampoo that supports fuller-looking hair and natural movement.