VIRTUE Volumizing Full Shampoo 2 fl oz — Sulfate-Free, Alpha Keratin 60ku for Fine Hair

VIRTUE Full Shampoo is a lightweight, sulfate-free cleanser formulated with Alpha Keratin 60ku to lift roots, add density and create long-lasting, weightless volume for fine or limp hair.

Designed to build body without stiffness, this gentle shampoo uses a lacy foam that rinses clean while preserving moisture and color. A citrus-floral scent brightens the routine with white pear, spearmint leaf and lemon essential oils. Free from sulfates, parabens, phthalates, synthetic dyes and gluten, the formula is cruelty-free and suitable for color- or chemically-treated hair.

How does VIRTUE Full Shampoo add volume without weighing hair down?

The formula includes Alpha Keratin 60ku, a targeted protein engineered to bond with weakened or fine strands and create the sensation of fuller hair. Its light foaming system lifts at the root and coats individual hairs for visible thickness without heavy residues.

• Alpha Keratin 60ku protein to plump strands and increase density
• Light, lacy lather that rinses clean rather than coating hair
• Designed to deliver lift at the root for natural volume

Is this safe for color-treated or chemically-treated hair?

Yes — VIRTUE Full Shampoo is formulated to cleanse without stripping color or compromising treated hair. The gentle surfactants and lack of harsh sulfates preserve vibrancy while still removing oils and buildup.

• Sulfate-free surfactants that minimize color fading
• Free of parabens and phthalates for milder cleansing
• Suitable for hair that has been colored, relaxed or otherwise chemically treated

What does it smell like and how will it feel on hair?

The scent profile is a revitalizing citrus-floral blend featuring leafy greens, white pear, spearmint leaf and bright lemon essential oil. On application, expect a soft, airy foam that feels lightweight and rinses clean, leaving hair ready for styling products or a blowout.

• Refreshing citrus-floral fragrance with pear and spearmint notes
• Airy foam that cleanses without heavy residue
• Leaves hair feeling clean, detangled and prepped for styling

How should I include VIRTUE Full Shampoo in my routine?

Use it as your primary cleansing step when you want extra lift or on days when hair feels flat. For best results, apply to wet hair, massage into roots and lengths, then rinse; follow with a lightweight conditioner or a volumizing styling product as needed.

• Apply to wet hair, lather at the scalp, rinse thoroughly
• Combine with a light conditioner focused on ends to avoid weighing roots
• Pair with volumizing sprays or root-lifters for enhanced body

Who is this for? VIRTUE Full Shampoo is aimed at people with fine, limp or thinning-looking hair who want noticeable lift and strand density without heavy silicones or sulfates. It works well for those with color-treated or chemically processed hair who prefer a clean, modern scent and a cruelty-free, gluten-free formulation. The 2 fl oz size is ideal for travel, sampling, or adding to a trial routine before committing to a larger bottle.