VIRTUE Purple Shampoo for Color-Treated Hair — 8 fl oz, Sulfate-Free Toner

Designed for anyone who wants cooler, clearer color between salon visits, this 8 fl oz shampoo uses naturally derived violet pigments to counteract yellow and orange undertones. Its non-drying foam cleanses while depositing a subtle tint to brighten and even out blonde, silver, gray, or highlighted hair. Formulated without silicones, sulfates, parabens, gluten, phthalates, synthetic dyes, or animal-derived ingredients, it aims to preserve color integrity and hair health.

How does ColorKick neutralize brassiness?

ColorKick uses violet pigments that sit opposite warm yellow and orange tones on the color wheel, so a small amount of pigment cancels unwanted warmth. The shampoo deposits color gradually, letting you control the result by frequency of use and contact time.

• Violet tint counteracts yellow/orange undertones
• Builds tone progressively—use weekly or as needed
• Non-stripping lather preserves existing color

Will this damage or fade my salon color?

The formula is created to be safe for color-treated and chemically processed hair, avoiding harsh sulfates and drying agents that can accelerate fade. Because it cleanses gently and deposits natural pigments rather than bleach, it refreshes tone without lightening or altering your base shade.

• Sulfate-free, silicone-free cleansing base
• Safe for chemically treated, highlighted, and color-treated hair
• Helps extend salon color between appointments

How often should I use this purple shampoo and how do I get best results?

Use frequency depends on your starting color and the level of brassiness—once a week is common for maintenance, while more frequent use can be appropriate for very warm tones. Apply to wet hair, lather, leave on for 1–5 minutes depending on desired intensity, then rinse thoroughly; adjust timing to avoid over-depositing pigment.

• Start with 1 minute; increase gradually if more toning is needed
• Use 1–2 times weekly for maintenance; up to 3 times for stronger correction
• Follow with conditioner to lock in moisture and smooth cuticles

What features make this shampoo gentle and clean-beauty friendly?

VIRTUE ColorKick is formulated without common irritants and styling residues, so it cleans while respecting hair’s moisture and structure. The product uses naturally derived colorants and omits synthetic dyes, phthalates, parabens, and gluten, which can appeal to shoppers seeking cleaner, vegan options.

• Vegan and free of animal-derived ingredients
• No sulfates, silicones, parabens, phthalates, or synthetic dyes
• Non-stripping, non-drying foam suitable for frequent use

Who is this for? ColorKick is meant for people with lightened, highlighted, gray, silver, or naturally blonde hair who want to reduce brass and maintain a cooler, brighter tone between salon visits. It also suits anyone preferring sulfate-free, vegan cleansers that refresh tone without harsh chemicals. If you need a stronger salon-grade toner or permanent color change, consult a professional colorist; for regular at-home maintenance and gentle toning, this product offers a convenient and clean option.