VIRTUE Recovery Shampoo for Damaged Hair — 8 fl oz, Sulfate-Free Color-Safe Repair with Alpha Keratin 60ku

VIRTUE Recovery Shampoo is a sulfate-free, color-safe shampoo formulated with Alpha Keratin 60ku to rebuild and repair damaged hair while gently cleansing.

Designed for hair that's been weakened by heat, chemical services, or daily styling, this luxurious lathering shampoo removes buildup without stripping moisture. Its unique Alpha Keratin 60ku deposits pure human keratin protein into the hair shaft to fill micro-cracks in the cuticle, restoring softness and strength over continued use. The formula is free of sulfates, parabens, phthalates, synthetic dyes, and is cruelty-free and gluten-free, making it suitable for a wide range of hair care routines.

How does VIRTUE Recovery Shampoo repair damaged hair?

The shampoo delivers Alpha Keratin 60ku protein directly into weakened areas of the hair, helping to smooth and rebuild the cuticle where damage has created microscopic breaks. Regular use helps hair feel stronger, look smoother, and become more resilient to styling stress.

• Deposits human keratin protein to fill cuticle gaps
• Reduces the appearance of frizz and rough texture
• Improves manageability and softness with ongoing use

Will it preserve color-treated hair while cleansing?

Yes — the sulfate-free formula cleanses without stripping salon color or removing treatment deposits. It maintains vibrancy and delivers a hydrating finish so color-treated hair feels softer and less brittle after washing.

• Sulfate-free surfactants protect color longevity
• Hydrating finish prevents over-drying of treated strands
• Safe for chemically processed and highlighted hair

What is the scent and sensory experience of the shampoo?

The fragrance is a comforting blend of creamy coconut and bright yuzu balanced by warm, woody undertones. The texture produces a rich, luxurious lather that rinses clean while leaving hair supple and manageable.

• Top notes: tropical yuzu for freshness
• Middle notes: creamy coconut for a nourishing feel
• Base notes: warm woods for a rounded, lasting scent

How should I use Recovery Shampoo for best results?

Apply to wet hair and massage into scalp and mid-lengths to ends, then rinse thoroughly; repeat if needed. For deeper repair, follow with VIRTUE Recovery Conditioner or the full Recovery duo to maximize keratin replenishment and smoothing effects.

• Use on wet hair; focus on damaged areas
• Pair with Recovery Conditioner for treatment-level results
• Safe for regular use on all hair types, including color-treated

Who is this for: VIRTUE Recovery Shampoo is ideal for anyone with dry, brittle, heat- or chemically-damaged hair who wants a gentle, effective cleanse that supports repair. It's also a smart choice for color-treated or highlighted hair that needs protection from fading while restoring softness and manageability. If you want a sulfate-free, cruelty-free shampoo that combines cleansing with targeted keratin replenishment, this bottle is formulated for you.

Ingredients

Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide Mipa, Parfum (Fragrance) Sodium Methyl Isethionate, Keratin, Tocopherol, Hydrolyzed Quinoa, Citrus Paradisi Grapefruit) Fruit Extract, Lauric Acid, Lactic Acid, Zinc Laurate, Sodium Laurate, Sodium Isethionate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Cellulose, Acrylates Copolymer Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, C12-16 Pareth-9, Sorbic Acid, Isopropanolamine, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Sodium Chloride, Benzyl Salicylate Butylphenyl Methylpropional, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides).