VIRTUE Recovery Sulfate-Free Shampoo — Keratin & Baobab Oil, Color-Safe Repair for Damaged Hair

VIRTUE Recovery Sulfate Free Shampoo is a keratin-enriched, color-safe cleanser that gently removes buildup while depositing Alpha Keratin 60ku and baobab seed oil to help restore damaged hair.

This sulfate-free formula was developed to cleanse hair without stripping color or moisture, while actively addressing structural damage. It combines a proprietary pure human keratin protein (Alpha Keratin 60ku) with nourishing baobab seed oil to smooth the cuticle, reduce roughness, and leave hair softer and more manageable after repeated use. Ideal for hair weakened by heat styling, chemical services, or environmental stressors, the shampoo works as both a daily cleanser and a reparative step in a haircare routine.

How does this shampoo rebuild damaged hair?

The product deposits Alpha Keratin 60ku — a human-identical keratin protein — into hair fibers to fill gaps in the cuticle and add tensile strength. Over time this helps reduce the porous, frayed texture typical of damaged strands, improving smoothness and combability.

• Delivers concentrated, pure keratin to mend cuticle fractures.
• Fills cracks and reinforces weakened fiber structure.
• Works cumulatively; visible improvement with regular use.

Is it safe for color-treated or chemically processed hair?

Yes — the shampoo is formulated without sulfates and is color-safe, meaning it cleanses without aggressively stripping dyes. It’s suitable for hair that has been colored, highlighted, bleached, or relaxed when used as part of a supportive care routine.

• Sulfate-free surfactants reduce color fade from harsh cleansing.
• Keratin and oils help seal and smooth the cuticle, preserving color vibrancy.
• Pair with the Recovery Conditioner for best color and repair results.

What role does baobab seed oil play in the formula?

Baobab seed oil provides lightweight nourishment and emollience, helping to smooth rough ends and add slip for easier detangling. It balances the rebuilding action of keratin by restoring softness and shine without weighing hair down.

• Light, fast-absorbing oil softens and tames frizz.
• Improves manageability and enhances natural luster.
• Supports moisture balance without heavy residue.

How should I use VIRTUE Recovery Shampoo for best results?

Wet hair thoroughly, apply a small amount and massage gently into scalp and lengths, then rinse. Follow with a compatible conditioner or treatment to lock in protein and hydration, and use consistently to build repair over time.

• Work into a gentle lather focusing on scalp and root-to-tip distribution.
• Rinse fully and follow with Recovery Conditioner or a leave-in treatment.
• Use regularly; pair with heat protection when styling.

Who is this for: VIRTUE Recovery Sulfate Free Shampoo is designed for people with dry, brittle, or chemically treated hair who want a gentle, restorative cleanser that is safe for color. It suits anyone seeking to improve hair texture and resilience without harsh sulfates or heavy oils — from frequent stylers and color clients to those looking to rebuild hair after damage.

Ingredients

Gluten Free