VIRTUE Volumizing Full Shampoo for Fine Hair — 8 fl oz, Sulfate-Free Lightweight Volume

VIRTUE Full Shampoo is a lightweight, sulfate-free daily cleanser formulated to lift roots and add weightless volume and density to fine or limp hair.

This shampoo combines gentle cleansing with a proprietary Alpha Keratin 60ku protein to target the structure of individual strands, helping hair look fuller without heaviness. It produces a light, lacy lather that rinses clean and is safe for color-treated and chemically processed hair. The scent is a fresh citrus-floral mix with white pear, spearmint leaf, and bright lemon essential oil notes, designed to leave hair smelling revitalized.

How does VIRTUE Full Shampoo create volume without weighing hair down?

Instead of coating strands with heavy polymers, this formula uses a low-weight Alpha Keratin 60ku protein that supports strand structure from within. The result is lift at the roots and a plumper shaft that maintains movement and softness.

• Light, lacy foam that cleanses without buildup
• Alpha Keratin 60ku protein to help increase strand density
• Formulated to avoid heavy residue that flattens fine hair
• Designed for daily or frequent use

Will this shampoo be gentle on color-treated or chemically processed hair?

Yes. VIRTUE Full Shampoo is free of sulfates, parabens, phthalates, synthetic colors and dyes, and is gluten-free and cruelty-free. Its gentle cleansing system removes oil and impurities while helping preserve color and treated hair integrity.

• Sulfate-free surfactants minimize stripping of color
• Safe for chemically treated textures and color-treated strands
• No synthetic dyes that can fade hair color
• Formulated to rinse clean, reducing product buildup

What does the fragrance and sensory experience feel like in the shower?

The shampoo offers a revitalizing citrus-floral aroma with bright lemon and white pear overtones, balanced by leafy greens and a hint of spearmint. It creates a delicate, airy lather that feels refreshing and rinses away easily for a clean finish without tightness or dryness.

• Notes of white pear and lemon for a fresh top scent
• Spearmint leaf adds a cooling, bright facet
• Airy lather that cleans without heavy foam residue
• Rinses fully for a lightweight, touchable finish

How should I use this shampoo to get the best volumizing effect?

For optimal volume, apply to wet hair, massage gently into roots and along the length, then rinse thoroughly. Follow with VIRTUE Full Conditioner to enhance density and manageability; styling from the root while hair is damp helps maintain lift.

• Use on wet hair, focusing on the scalp and roots
• Massage briefly to activate the lightweight lather
• Rinse completely and follow with conditioner if desired
• Style damp hair to lock in root lift and body

Who is this for: VIRTUE Full Shampoo is aimed at anyone with fine, limp, or flat hair seeking fuller-looking strands without heavy product build-up. It’s suitable for all hair types wanting extra body, including color-treated and chemically processed hair, and for users who prefer cleaner ingredient lists—free from sulfates, parabens, phthalates, synthetic colors, and gluten. If you want a lightweight daily cleanser that adds visible lift, gentle structure, and a fresh citrus-floral scent, this shampoo is a practical choice.

Ingredients

Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Keratin, Panthenol, Tocopherol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, PEG-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (Fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium Benzoate, Citric Acid, Disodium EDTA, Sodium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide, Limonene, Linalool, Benzyl Salicylate.