VIRTUE Smooth Shampoo travel size 2 fl oz — sulfate-free, frizz-control, color-safe with Alpha Keratin 60ku

VIRTUE Smooth Shampoo is a sulfate-free, color-safe cleansing formula that reduces frizz and smooths textured hair while sealing in moisture and shine.

Designed as a gentle daily lather that doubles as an in-shower smoothing treatment, this travel-ready 2 fl oz shampoo pairs best with the Smooth Conditioner to help restore and refine each hair strand. It contains VIRTUE’s Alpha Keratin 60ku protein to repair and re-pave damaged cuticles, and it cleans without sulfates, parabens, phthalates, synthetic dyes or gluten—making it suitable for chemically or color-treated hair as well as natural textures.

How does this shampoo tackle frizz at the strand level?

VIRTUE Smooth Shampoo targets the hair’s outer layer by replenishing protein and evening out cuticle irregularities, which reduces friction between strands and minimizes flyaways. Rather than masking frizz with heavy oils, it works to condition from within so hair lies smoother and reflects more light.

• Alpha Keratin 60ku protein helps rebuild damaged cuticles and improve surface texture.
• Formulation reduces strand-to-strand friction for fewer tangles and less static.
• Leaves a soft, smooth finish without weighing hair down.

Is this safe for color-treated or chemically processed hair?

Yes—this shampoo is formulated to be color-safe and gentle on chemically treated hair. It avoids sulfates and harsh detergents that can strip pigment, instead using milder cleansing agents and protective proteins to preserve tone and gloss.

• Sulfate-free formula helps maintain color vibrancy between salon visits.
• Free of parabens, phthalates, synthetic colors and dyes for gentler daily use.
• Suitable for peroxide, dye, keratin and relaxer-treated hair types.

What does it smell like and how does it feel in use?

The scent combines herbal, fruity and citrus notes with calming lavender and crisp mint essential oils for a restorative shower experience. It produces a luxurious lather that rinses clean, leaving hair with a soft, non-greasy finish that’s easy to style.

• Restorative herbal-fruit-citrus fragrance with lavender and mint accents.
• Rich, creamy lather that disperses easily through wet hair.
• Leaves hair smooth and manageable without residue.

Who should add VIRTUE Smooth Shampoo to their routine?

This shampoo is ideal for people with frizz-prone, wavy, curly or textured hair who want a strengthening, smoothing cleanse that’s safe for color-treated locks. It’s also a good choice for travelers and those who prefer compact sizes, offering the same technology VIRTUE uses in full-size formulas but in a convenient 2 fl oz bottle. Pair it with the Smooth Conditioner for best results when combating daily humidity, reducing breakage, and improving shine.

Whether you’re maintaining a salon color, refining curl definition, or simply craving sleeker, softer hair, VIRTUE Smooth Shampoo provides targeted smoothing benefits without harsh ingredients, making it a versatile addition to most haircare routines.