virtue

VIRTUE Create 6-in-1 Styling Cream is a lightweight crème-serum that primes hair for softness, shine, light hydration, heat protection and frizz control while strengthening strands. VIRTUE's Create 6-in-1 Styler combines a silky, nongreasy texture with the brand's Alpha Keratin 60ku protein to deliver multiple...

Virtue Flourish Hair Growth Shampoo is a lightweight, volumizing cleanser designed to purify the scalp and create a healthy foundation for fuller-looking hair. This gentle, detangling shampoo uses a spa-like herbal fragrance and a silicone- and sulfate-free formula to refresh the scalp while helping...

VIRTUE Flourish Conditioner is a lightweight, hydrating rinse-out conditioner designed to detangle, add lift and help support the appearance of fuller-looking hair. This conditioner pairs a silky, non-greasy texture with scalp-friendly botanicals and a gentle aromatic blend to leave hair feeling clean, soft, and...

VIRTUE Recovery Conditioner is a rich keratin-infused conditioner designed to restore softness, shine, and manageability to damaged, color-treated, or brittle hair. This compact 2 fl oz treatment-conditioner delivers Virtue’s Alpha Keratin 60ku protein to help reconstruct compromised cuticles and mend split or frayed ends....

VIRTUE Recovery Shampoo is a sulfate-free, color-safe cleansing treatment that deposits Alpha Keratin 60ku to help rebuild and smooth damaged hair with each wash. Designed as a restorative daily shampoo, VIRTUE Recovery combines gentle cleansing with a patented human keratin protein to fill in...

VIRTUE Smooth Shampoo is a sulfate-free, color-safe cleansing formula that reduces frizz and smooths textured hair while sealing in moisture and shine. Designed as a gentle daily lather that doubles as an in-shower smoothing treatment, this travel-ready 2 fl oz shampoo pairs best with...

VIRTUE Smooth Spray is a lightweight, heat-activated mist that blocks humidity, tames frizz for up to 72 hours, and shields hair from heat up to 450°F and UV exposure. This weightless spray is formulated to reduce frizz without build-up or drying alcohols, delivering a...

VIRTUE Smooth Un-Frizz Cream is a lightweight leave-in treatment that smooths texture, tames frizz, and shields hair from humidity for a sleek, manageable finish. Designed to work on wet or dry strands, this nourishing cream absorbs quickly without leaving heaviness or residue. Its proprietary...

VIRTUE Full Shampoo is a lightweight, sulfate-free cleanser formulated with Alpha Keratin 60ku to lift roots, add density and create long-lasting, weightless volume for fine or limp hair. Designed to build body without stiffness, this gentle shampoo uses a lacy foam that rinses clean...