ALURAM

ALURAM Coconut Water Daily Conditioner is a silicone-free, salon-inspired daily conditioner that hydrates, strengthens, and adds shine to all hair types. Formulated with coconut water plus nutrient-rich oils, this 12 fl oz conditioner delivers lightweight moisture without weighing hair down. Designed for both men...

ALURAM Coconut Water Daily Shampoo is a gentle, salon-inspired cleanser that hydrates, removes buildup, and adds volume for all hair types without sulfates or parabens. Formulated around coconut water for lightweight moisture, this daily shampoo balances hydration and purification to revive limp, dull hair...

ALURAM Coconut Water Leave-In Conditioner is a lightweight spray that instantly detangles, refreshes and hydrates hair while prepping strands for styling. This travel-friendly 8 fl oz leave-in combines coconut water with quinoa and nettle extracts to deliver immediate moisture and improved manageability without weighing...

ALURAM Coconut Water Moisturizing Conditioner is a silicone-free, biotin and sea buckthorn–infused conditioner that hydrates, strengthens, and adds shine to medium to coarse textured and color-treated hair. This salon-grade formula blends coconut water with nutrient-rich oils and biotin to restore moisture without weighing hair...

ALURAM Coconut Water Moisturizing Shampoo is a sulfate- and paraben-free salon-inspired cleanser that hydrates, detangles, and restores shine to medium to coarse textured and color-treated hair. This formula centers on coconut water to deliver lightweight moisture while baobab and avocado oils add nutrients and...

ALURAM Coconut Water Purple Shampoo is a color-depositing, salon-grade purple shampoo that neutralizes brassy yellow tones and refreshes blonde, grey, and highlighted hair while delivering hydration. Formulated with coconut water, rose hips, and biotin, this 12 fl oz purple shampoo targets unwanted warmth and...

ALURAM Coconut Water Shine Serum is a lightweight finishing serum that tames frizz, boosts shine, and infuses hair with nourishing coconut water and jojoba oil. Designed for everyday styling and finishing, this 2 fl oz serum targets flyaways and dullness without weighing hair down....

ALURAM Coconut Water Smoothing Cream is a lightweight styling cream that tames frizz, enhances shine, and softens hair without weighing it down. This smoothing cream blends coconut water with nourishing plant oils to hydrate, define, and add slip to all hair types. Its formulation...

ALURAM Coconut Water Styling Cream is a lightweight, hydrating pomade that sculpts, tames frizz, and adds buildable body for all hair types. This styling cream blends coconut water with nutrient-rich oils to deliver moisture, control, and a polished look without heavy residue. Designed as...

Aluram Coconut Water Texture Spray is a lightweight styling mist that adds natural-looking texture, flexible hold and hydration for effortless, beachy waves. This spray pairs fine, weightless texturizing polymers with coconut water and plant extracts to create touchable definition without stiffness. Use it to...

ALURAM Coconut Water Volumizing Foam is a feather-light styling mousse that builds airy lift and natural-looking volume while keeping hair soft and touchable. This lightweight foam combines hydrating coconut water-inspired formulation with biotin, algae extract, and karanja seed oil to boost fullness without the...

ALURAM Curl Conditioner is a lightweight, silicone-free conditioner that uses coconut water, prickly pear, and shea butter to hydrate, detangle, and reduce frizz for medium-to-coarse curly hair. Formulated to restore shine and manageability without weighing curls down, this clarifying conditioner blends nutrient-rich ingredients with...

ALURAM Curl Cream defines and enhances natural curls while adding hydration, softness, and medium hold without weighing hair down. Styled for curly and wavy textures, this 6 fl oz curl cream combines lightweight hydration with frizz control to refine curl shape and boost manageability....

ALURAM Curl Foam is a lightweight styling foam that defines, enhances and nourishes natural curls while adding volume without stiffness. ALURAM Curl Foam is formulated to give curly and wavy hair more shape, hydration and flexible hold. It uses coconut water for added moisture...

ALURAM Curl Shampoo is a lightweight, coconut-water infused clarifying cleanser that removes buildup while boosting hydration and curl definition without weighing hair down. This gentle shampoo is formulated for medium to coarse curls, combining coconut water with prickly pear and coconut oil to clarify...

ALURAM Finishing Spray is a lightweight hair mist that locks styles in place with buildable hold and humidity resistance while nourishing hair with Marula, Moringa, and Coconut oils. This finishing spray is formulated to keep hair looking polished through the day without stiff, crunchy...

ALURAM Golden Glow Body Lotion is a lightweight daily moisturizer that hydrates skin while building a subtle, natural-looking golden tan using squalane and watermelon seed oil. Designed for people who want hydrated, healthy-looking skin with a controllable warm tone, this 18 fl oz lotion...

ALURAM Hair Styling Clay is a clean-beauty styling product that delivers a medium, flexible hold with a soft satin finish while controlling flyaways and lasting all day without flaking. Designed for everyday styling, this multipurpose clay works on short textured cuts, beachy waves and...

ALURAM Heat Defense Mist is a lightweight thermal protectant spray that shields hair from heat up to 450°F while nourishing, detangling, and adding a flexible light hold. Styled for everyday use, this 8 fl oz mist works on damp or dry hair to protect...

ALURAM High Hold Finishing Spray is a weightless, salon-grade hairspray that delivers touchable, long-lasting hold and humidity resistance infused with raspberry and acai oils. Designed for finishing styles from updos to blowouts, this 10 fl oz aerosol locks in volume, fights frizz and adds...

ALURAM High Shine Anti-Frizz Blowout Spray is a heat-activated styling mist that delivers a glass-like glossy finish, tames frizz, and provides humidity resistance that lasts up to three washes. If you want salon-smooth hair at home without heavy buildup, this lightweight spray uses a...

ALURAM High Shine Conditioner is a lightweight, vegan conditioner that detangles, smooths the cuticle, and delivers a glassy, reflective finish without weighing hair down. This conditioner blends coconut water with pracaxi oil and hibiscus extract to hydrate strands, tame frizz, and increase surface reflectivity...

ALURAM High Shine Glossing Serum is a lightweight, color-safe finishing serum that smooths frizz and delivers mirror-like shine without weighing hair down. Formulated for medium to coarse hair, this 2 fl oz glossing serum combines pomegranate and pracaxi oils with coconut water to create...

ALURAM High Shine Glossing Treatment is a color-safe, vegan hair treatment that instantly creates a mirror-like gloss while smoothing and hydrating all hair types. This lightweight treatment uses ALURAM’s Tri-Gloss Shine Complex — a blend of lactic acid, hibiscus extract, coconut oil, biotin, and...