ALURAM Coconut Water Purple Shampoo 12 fl oz — Neutralizes Brass & Hydrates Color-Treated Hair

ALURAM Coconut Water Purple Shampoo is a color-depositing, salon-grade purple shampoo that neutralizes brassy yellow tones and refreshes blonde, grey, and highlighted hair while delivering hydration.

Formulated with coconut water, rose hips, and biotin, this 12 fl oz purple shampoo targets unwanted warmth and brassiness without stripping moisture. Designed for all hair types, including color-treated and damaged hair, it deposits violet pigments to correct yellowing while supporting hair health with clean, cruelty-free ingredients. Free from sulfates and parabens, the formula aims to prolong cool-toned color between salon visits and maintain shine and softness.

How quickly will I see a reduction in brassy or yellow tones?

Many users notice visible toning after one or two washes, though results vary with starting hair color and porosity. Use the shampoo as directed and adjust frequency based on how dramatic your brassiness is.

• Visible neutralizing often after 1–2 uses
• Stronger brass requires longer contact time or more frequent use
• Works on blonde, highlighted, grey, and silver hair
• Safe for color-treated hair when used as recommended

How should I use it to avoid over-depositing purple pigment?

Apply to wet hair, lather, and leave on briefly—start with 1–3 minutes. Rinse and repeat only if necessary; shorter application avoids unwanted violet tint while still reducing brass.

• Wet hair thoroughly before applying
• Massage evenly through lengths and ends; avoid prolonged scalp contact
• Rinse after 1–3 minutes for maintenance toning
• For heavy toning, extend time gradually while monitoring results

Will this shampoo dry my hair, and is it suitable for damaged or color-treated hair?

No—this formula includes coconut water and nourishing additives to hydrate and help maintain elasticity. It’s formulated to be sulfate-free and paraben-free, making it gentle on processed or delicate strands.

• Coconut water provides lightweight hydration and shine
• Rose hips and biotin support strength and manageability
• Cruelty-free, sulfate- and paraben-free for gentler cleansing
• Salon-inspired formulation suitable for color-treated hair

How often should I use ALURAM Coconut Water Purple Shampoo?

Frequency depends on your color and lifestyle: once weekly for maintenance, 1–3 times weekly for stronger toning needs. Swap with a regular moisturizing shampoo on other days to preserve hydration and color vibrancy.

• Maintenance: once a week
• Moderate brass: 1–3 times per week
• Alternate with hydrating shampoo or conditioner
• Adjust based on porosity, sun exposure, and chlorine contact

Who is this for: ALURAM Coconut Water Purple Shampoo is aimed at anyone wanting to maintain cool blonde, silver, or highlighted tones—especially people with color-treated, bleached, or naturally light hair who need a gentle, hydrating toner between salon visits. It also suits those seeking cleaner beauty options: a cruelty-free, sulfate- and paraben-free shampoo that deposits purple pigment while nourishing hair with botanical extracts and biotin.

Ingredients

Ingredients/Ingrédients: Coconut Water (Water/Aqua/Eau & Cocos Nucifera Fruit/Fruit Juice Extract) Sodium C14-16 Olefin Sulfonate Cocamidopropyl Hydroxysultaine Cocamide MIPA Glycerin Disodium Laureth Sulfosuccinate Cocamidopropyl Betaine Biotin Rosa Canina Fruit Oil* Sclerocarya Birrea (Marula) Seed Oil* Persea Gratissima (Avocado) Oil* Adansonia Digitata (Baobab) Fruit Oil* Charcoal Powder Phospholipids Fragrance (Parfum) Phenoxyethanol Citric Acid Polyquaternium-7 Ethylhexylglycerin Guar Hydroxypropyltrimonium Chloride Trisodium Ethylenediamine Disuccinate Polysorbate 20 Maltodextrin Citronellol Coumarin Limonene Linalool Ext. Violet 2 (CI 60730) *certified organic ingredients