ALURAM Coconut Water Purple Shampoo for Blonde & Gray Hair, 33.8 fl oz — Sulfate-Free Hydrating Toner

This purple shampoo combines coconut water hydration with concentrated violet pigments to remove unwanted warmth from blonde, gray, and highlighted hair without harsh sulfates or parabens. Formulated by stylists for versatile use on all hair types, it supports color vibrancy while delivering moisture from botanical extracts like rose hips and a fortifying dose of biotin. The 33.8 fl oz size is ideal for at-home maintenance or professional use, offering enough product for regular toning routines.

How quickly will I notice reduced brassiness?

Most users see a visible reduction in yellow or orange undertones after one to three washes, depending on hair porosity and the degree of brass. The shampoo deposits violet pigments that neutralize warm tones while a gentle cleanse removes product buildup that can intensify brassiness.

• Highly pigmented violet formula targets warm yellow and orange tones
• Works progressively—more pigmented effect with longer or more frequent use
• Safe for regular at-home toning to extend salon results

Will this damage my color-treated or delicate hair?

ALURAM's formula is sulfate-free and paraben-free, designed to be less stripping than conventional shampoos. It includes hydrating coconut water and nourishing rose hips plus biotin to help strengthen strands while toning, so it supports color maintenance without aggressive detergents.

• Free of sulfates and parabens to reduce color fade
• Botanical hydration helps minimize dryness after toning
• Biotin supports hair strength alongside gentle cleansing

How should I use this purple shampoo for best results?

Apply to wet hair, lather, and leave on for a short period—usually 1–5 minutes—to allow violet pigments to counteract warmth. Adjust timing based on desired intensity and rinse thoroughly; use less frequently if your hair is porous or very light to avoid over-depositing pigment.

• Wet hair thoroughly, massage into mid-lengths to ends
• Leave in 1–5 minutes depending on brass level and hair sensitivity
• Rinse and follow with a conditioner or mask for extra hydration

Can all hair types use this shampoo?

Yes—this salon-inspired shampoo is formulated for use on all hair textures and tones, including colored, chemically treated, and naturally gray hair. Its pigment and moisturizing blend make it suitable for anyone wanting to maintain a cool-toned blonde or to refresh highlights between salon visits.

• Safe for color-treated, highlighted, and natural gray hair
• Effective on straight, wavy, curly, and coily textures
• Large 33.8 fl oz bottle supports frequent at-home maintenance

Who is this for: ALURAM Coconut Water Purple Shampoo is made for people who want to preserve cool, neutral blonde and gray shades without harsh ingredients. Ideal for salon professionals stocking a long-lasting toning product and for individuals who regularly use purple shampoos to control brass, it fits those seeking a hydrating, cruelty-free option that complements color care routines.

Ingredients

Ingredients/Ingrédients: Coconut Water (Water/Aqua/Eau & Cocos Nucifera Fruit/Fruit Juice Extract) Sodium C14-16 Olefin Sulfonate Cocamidopropyl Hydroxysultaine Cocamide MIPA Glycerin Disodium Laureth Sulfosuccinate Cocamidopropyl Betaine Biotin Rosa Canina Fruit Oil* Sclerocarya Birrea (Marula) Seed Oil* Persea Gratissima (Avocado) Oil* Adansonia Digitata (Baobab) Fruit Oil* Charcoal Powder Phospholipids Fragrance (Parfum) Phenoxyethanol Citric Acid Polyquaternium-7 Ethylhexylglycerin Guar Hydroxypropyltrimonium Chloride Trisodium Ethylenediamine Disuccinate Polysorbate 20 Maltodextrin Citronellol Coumarin Limonene Linalool Ext. Violet 2 (CI 60730) *certified organic ingredients