ALURAM

ALURAM High Shine Anti-Frizz Blowout Spray is a heat-activated styling mist that delivers a glass-like glossy finish, tames frizz, and provides humidity resistance that lasts up to three washes. If you want salon-smooth hair at home without heavy buildup, this lightweight spray uses a...

ALURAM High Shine Conditioner is a lightweight, vegan conditioner that detangles, smooths the cuticle, and delivers a glassy, reflective finish without weighing hair down. This conditioner blends coconut water with pracaxi oil and hibiscus extract to hydrate strands, tame frizz, and increase surface reflectivity...

ALURAM High Shine Conditioner is a lightweight, detangling conditioner formulated with pracaxi oil, hibiscus extract, and coconut water to deliver a glassy, high-shine finish without weighing hair down. Designed as the finish to your clean-hair routine, this conditioner focuses on smoothing the cuticle, controlling...

ALURAM High Shine Glossing Serum is a lightweight, color-safe finishing serum that smooths frizz and delivers mirror-like shine without weighing hair down. Formulated for medium to coarse hair, this 2 fl oz glossing serum combines pomegranate and pracaxi oils with coconut water to create...

ALURAM High Shine Glossing Treatment is a color-safe, vegan hair treatment that instantly creates a mirror-like gloss while smoothing and hydrating all hair types. This lightweight treatment uses ALURAM’s Tri-Gloss Shine Complex — a blend of lactic acid, hibiscus extract, coconut oil, biotin, and...

ALURAM High Shine Shampoo is a lightweight, radiance-enhancing cleanser that lifts buildup while hydrating hair to reveal a soft, glossy finish. This salon-ready shampoo blends coconut water, pracaxi oil, and rice extract into a gentle formula designed to cleanse without weighing hair down. It...

ALURAM High Shine Shampoo is a lightweight, shine-boosting cleanser that removes buildup while hydrating to reveal smooth, glossy hair from root to tip. This salon-ready shampoo combines coconut water for gentle hydration, pracaxi oil for reflective sheen, and rice extract to help smooth the...

ALURAM Hydrate & Repair is an intensive 11 fl oz hair treatment that replenishes moisture, helps mend over-processed strands, and reduces breakage and split ends. This deep-conditioning formula combines lightweight humectants and nourishing oils to restore softness and manageability without leaving hair heavy or...

ALURAM Moisturizing Body Lotion is a lightweight, vegan cream that delivers rich, fast-absorbing hydration using coconut water, squalane, and watermelon seed oil for soft, supple skin. Designed for everyday use, this 18 fl oz lotion blends hydrating botanical extracts with emollient oils to mimic...

ALURAM Purple Hydrate & Repair is an intense moisturizing and tone-correcting treatment formulated to neutralize brassiness while repairing and smoothing blonde, silver, and color-treated hair. Designed for lightened, highlighted, and naturally gray hair, this 11 fl oz treatment blends humectant-rich Squalane with Marigold Extract...

ALURAM Root Boost is a lightweight spray formulated to lift roots, add visible volume, and control frizz for fine to medium hair without stiffness. ALURAM Root Boost targets limp roots and flat styles with a botanical-infused, non-greasy mist that builds body while protecting hair...

ALURAM Volumizing Conditioner is a silicone-free, lightweight conditioner that adds lift, body and shine while keeping hair soft and manageable. Formulated to boost volume without weighing hair down, this 33.8 fl oz conditioner pairs coconut water with plant-derived ingredients to refresh fine to medium...

ALURAM Volumizing Conditioner is a silicone-free, weightless conditioner that adds lift, softness, and shine while boosting the appearance of fuller hair. If you want more body without heaviness, this lightweight conditioner is formulated to hydrate and bolster strands so hair appears thicker and moves...

ALURAM Volumizing Shampoo is a gentle, sulfate-free cleanser designed to create lightweight lift, fuller-looking strands and natural movement for all hair types, especially fine hair. This shampoo produces a rich, airy lather that removes buildup without stripping moisture, leaving hair with added structure and...