IT Cosmetics Do It All Radiant Concealer – 315 Medium Cool, Medium-Buildable Coverage & 24H Hydration

IT Cosmetics Do It All Radiant Concealer in 315 Medium Cool is a creaseless, multitasking medium-coverage concealer plus multivitamin serum that hides imperfections, hydrates for 24 hours, and leaves a radiant finish.

This silky, skin-first concealer was formulated with dermatologists and plastic surgeons to combine makeup coverage with skincare benefits. Lightweight yet buildable, it brightens dark circles, smooths fine lines with soft-focus powders, and infuses skin with hyaluronic acid, niacinamide, and vitamins B5 and E. The result is a natural, luminous look that resists creasing and can be worn as a targeted concealer or blended for all-over coverage.

How does this concealer perform on mature or textured skin?

Do It All Radiant Concealer is crafted to avoid settling into fine lines and textured areas. Amino-acid coated pigments blend easily while soft-focus powders diffuse the appearance of pores and lines for a smoother-looking finish.

• Formulated to be creaseless and non-settling on mature skin
• Soft-focus powders minimize texture without a heavy feel
• Hydrating ingredients help plump and smooth over time

What coverage and finish should I expect for under-eye correction?

Expect medium, buildable coverage with a radiant, glowy finish designed to brighten under-eye darkness without a matte, dry look. The formula conceals while adding subtle luminosity so the under-eye area appears refreshed rather than flat.

• Medium opacity that layers up without looking cakey
• Radiant finish that reflects light for a brighter eye area
• Can be used as a color corrector or spot concealer where needed

How do I apply it for spot correcting versus all-over coverage?

The click applicator dispenses controlled product: one click for spot coverage and three clicks for broader application. Apply directly to the skin and blend with a brush or sponge; targeted brushes give precision while complexion brushes help diffuse it for face-wide wear.

• 1 click: precise spot concealment for blemishes or small dark spots
• 3 clicks: enough product for concealing and evening larger areas or the whole face
• Recommended brushes: Heavenly Luxe Dual Airbrush Concealer Brush #2 or Complexion Perfection Brush #7

Will this concealer work for sensitive skin and is it clean?

Yes—this formula is dermatologist- and allergy-tested and formulated without fragrance or parabens, making it suitable for sensitive skin types. It is also vegan and designed to deliver long wear while supporting skin hydration.

• Dermatologist and allergy tested for sensitive skin compatibility
• Free of fragrance and parabens; vegan formula
• Contains hydrating actives like hyaluronic acid and niacinamide

Who is this for? IT Cosmetics Do It All Radiant Concealer in 315 Medium Cool is ideal for anyone seeking a hydrating, medium-coverage concealer that blurs lines and brightens skin—especially people with mature or dry-prone skin, those who want makeup with skincare benefits, and users looking for a versatile product that performs as both a spot corrector and an all-over luminous concealer.

Ingredients

AQUA / WATER / EAU • COCO-CAPRYLATE/CAPRATE • HYDROGENATED POLYISOBUTENE • GLYCERIN • PROPANEDIOL • SYNTHETIC FLUORPHLOGOPITE • PROPYLENE GLYCOL • SORBITAN ISOSTEARATE • POLYGLYCERYL-6 POLYRICINOLEATE • NIACINAMIDE • PHENOXYETHANOL • MAGNESIUM SULFATE • DISODIUM STEAROYL GLUTAMATE • HYDROXYACETOPHENONE • PARAFFIN • DISTEARDIMONIUM HECTORITE • CERA MICROCRISTALLINA / MICROCRYSTALLINE WAX / CIRE MICROCRISTALLINE • CAPRYLYL GLYCOL • SILICA SILYLATE • BUTYLENE GLYCOL • SYNTHETIC WAX • TOCOPHEROL • CAFFEINE • SODIUM POLYGLUTAMATE • PANTHENOL • SODIUM HYALURONATE • TRISODIUM ETHYLENEDIAMINE DISUCCINATE • ALUMINUM HYDROXIDE • ADENOSINE • CARBOMER • SODIUM LACTATE • POLYSORBATE 20 • PALMITOYL TRIPEPTIDE-1 • PALMITOYL TETRAPEPTIDE-8