IT Cosmetics Do It All Radiant Concealer — 230 Light Medium Neutral, Medium Coverage Hydrating Brightener

Do It All Radiant Concealer is a silky, creaseless medium-coverage concealer plus multivitamin serum that brightens, hydrates and smooths skin for a radiant finish.

This multi-tasking concealer from IT Cosmetics blends skincare ingredients with reliable makeup coverage. Formulated to plump and hydrate while concealing, it delivers a luminous medium coverage that resists creasing and layers easily over bare skin or foundation. The 230 Light Medium Neutral shade is crafted to neutralize mild undertone variations while providing a natural, glow-forward look.

How does this concealer fit into my daily routine?

Use it as a spot concealer for under-eye circles, a targeted brightener on high points, or a light all-over base for days you want minimal makeup. The soft-tip applicator allows precise placement and simple buildability so you can control coverage without a heavy feel.

• Apply 1 click for spot coverage, 3 clicks for all-over use.
• Blend with fingertips or a small synthetic brush for seamless edges.
• Pairs with IT Cosmetics complexion brushes for targeted or full-face application.

Will it crease or settle into fine lines?

The formula contains soft-focus powders and amino-acid coated pigments to minimize creasing while smoothing skin texture. Hydrating actives help plump and condition the skin so the product sits more evenly and resists settling into expression lines.

• Features hydrating ingredients like hyaluronic acid for cushion and plump.
• Soft-focus powders diffuse imperfections for a blurred finish.
• Amino-acid coated pigments blend easily without migrating into lines.

What skincare benefits are included in the formula?

This concealer doubles as a multivitamin serum, delivering vitamins and skin-supporting ingredients designed to improve hydration and radiance over time. While primarily a cosmetic product, its blend of actives supports a smoother, brighter-looking complexion with continued use.

• Contains niacinamide and vitamins B5 and E to support skin tone and texture.
• Hyaluronic acid provides immediate and lasting hydration.
• Dermatologist- and allergy-tested and formulated without fragrance or parabens.

How do I choose and apply the 230 Light Medium Neutral shade?

230 Light Medium Neutral suits light-to-medium skin tones with balanced undertones and is intended to subtly correct and brighten without looking too warm or cool. Start with a small amount, build where needed, and blend outward to match your natural skin.

• Test in natural light to confirm undertone match.
• Use less under the eye and more for targeted coverage on blemishes or redness.
• Set lightly with a translucent powder if you prefer longer wear in humid conditions.

Who this product is for: Ideal for anyone seeking a hybrid makeup-and-skincare concealer that provides medium, glowy coverage without creasing. It’s particularly helpful for people who want hydration and visible smoothing from a concealer, those with sensitive skin preferring fragrance-free formulas, and shoppers over 40 looking for a more forgiving, luminous finish.

Ingredients

AQUA / WATER / EAU • COCO-CAPRYLATE/CAPRATE • HYDROGENATED POLYISOBUTENE • GLYCERIN • PROPANEDIOL • SYNTHETIC FLUORPHLOGOPITE • PROPYLENE GLYCOL • SORBITAN ISOSTEARATE • POLYGLYCERYL-6 POLYRICINOLEATE • NIACINAMIDE • PHENOXYETHANOL • MAGNESIUM SULFATE • DISODIUM STEAROYL GLUTAMATE • HYDROXYACETOPHENONE • PARAFFIN • DISTEARDIMONIUM HECTORITE • CERA MICROCRISTALLINA / MICROCRYSTALLINE WAX / CIRE MICROCRISTALLINE • CAPRYLYL GLYCOL • SILICA SILYLATE • BUTYLENE GLYCOL • SYNTHETIC WAX • TOCOPHEROL • CAFFEINE • SODIUM POLYGLUTAMATE • PANTHENOL • SODIUM HYALURONATE • TRISODIUM ETHYLENEDIAMINE DISUCCINATE • ALUMINUM HYDROXIDE • ADENOSINE • CARBOMER • SODIUM LACTATE • POLYSORBATE 20 • PALMITOYL TRIPEPTIDE-1 • PALMITOYL TETRAPEPTIDE-31