IT Cosmetics Do It All Radiant Concealer — 110 Fairest Neutral, Medium Coverage & Hydrating Multivitamin Serum

IT Cosmetics Do It All Radiant Concealer in 110 Fairest Neutral is a silky, creaseless medium-coverage concealer plus multivitamin serum that brightens, hydrates and blends smoothly for a natural radiant finish.

This lightweight, multitasking formula was developed with skincare and surgical experts to deliver coverage that looks like skin while also treating it. Formulated with hyaluronic acid, niacinamide and vitamins B5 and E, the product combines pigment with skin-conditioning ingredients to hide imperfections, help plump delicate areas and maintain hydration for up to 24 hours. The soft-tip click applicator lets you target under-eye circles, spot-correct, or build an all-over sheer base with minimal steps.

How does this concealer perform on mature or textured skin?

Do It All Radiant Concealer is designed to minimize settling and emphasize a smooth, radiant surface. Soft-focus powders and amino-acid coated pigments create a blurring effect that reduces the appearance of fine lines and texture without looking heavy or cakey.

• Silky texture that resists creasing and crepe-like finish
• Soft-focus powders visually diffuse texture and imperfections
• Amino-acid coated pigments blend easily for seamless coverage
• Clinically tested for creaseless wear to help maintain a fresh look

What skin benefits come from the multivitamin serum in the formula?

Beyond concealment, this formula includes hydrating and skin-friendly actives to support the look and feel of the skin over time. Ingredients like hyaluronic acid, niacinamide, and vitamins B5 and E contribute to moisture balance, skin radiance and a smoother surface.

• Hyaluronic acid helps attract and hold moisture for a plumper appearance
• Niacinamide contributes to more even-looking tone and texture
• Vitamins B5 and E provide antioxidant support and conditioning
• Dermatologist- and allergy-tested to suit sensitive skin needs

How do I apply it for under-eye coverage versus all-over use?

The twist-click applicator makes dosing simple: one click for precise spot or under-eye coverage, and multiple clicks for broader application. Blend with a small, dense brush for targeted areas or a complexion brush for face-wide smoothing to achieve a natural finish without excess product buildup.

• One click = spot conceal or small blemish coverage
• Three clicks = enough product for all-over lightweight base
• Use a small brush (Heavenly Luxe Dual Airbrush Concealer #2 recommended) for targeting
• Use a larger complexion brush (Heavenly Luxe #7 recommended) for full-face blending

Will this concealer work with other foundations or alone?

This formula is versatile: it pairs well with foundations when extra coverage is needed, but it also stands on its own as a lightweight base or color corrector. Its medium coverage and radiant finish make it suitable for both quick makeup routines and layered, long-wear looks.

• Mixes well with liquid foundations for customizable coverage
• Use alone for a natural, skin-like glow and medium coverage
• Buildable formula allows subtle layering without caking
• Fragrance-free and paraben-free for sensitive-skin compatibility

Who is this for: IT Cosmetics Do It All Radiant Concealer in 110 Fairest Neutral is aimed at anyone seeking medium, glowing coverage that treats and hydrates skin while reducing the look of lines and dark circles. It is especially helpful for those over 40 or anyone with dry or sensitive skin who wants a creaseless, blendable concealer that doubles as a skincare-infused makeup step. Ideal for users who prefer a multitasking product that simplifies their routine without sacrificing a natural, radiant finish.

Ingredients

AQUA / WATER / EAU • COCO-CAPRYLATE/CAPRATE • HYDROGENATED POLYISOBUTENE • GLYCERIN • PROPANEDIOL • SYNTHETIC FLUORPHLOGOPITE • PROPYLENE GLYCOL • SORBITAN ISOSTEARATE • POLYGLYCERYL-6 POLYRICINOLEATE • NIACINAMIDE • PHENOXYETHANOL • MAGNESIUM SULFATE • DISODIUM STEAROYL GLUTAMATE • HYDROXYACETOPHENONE • PARAFFIN • DISTEARDIMONIUM HECTORITE • CERA MICROCRISTALLINA / MICROCRYSTALLINE WAX / CIRE MICROCRISTALLINE • CAPRYLYL GLYCOL • SILICA SILYLATE • BUTYLENE GLYCOL • SYNTHETIC WAX • TOCOPHEROL • CAFFEINE • SODIUM POLYGLUTAMATE • PANTHENOL • SODIUM HYALURONATE • TRISODIUM ETHYLENEDIAMINE DISUCCINATE • ALUMINUM HYDROXIDE • ADENOSINE • CARBOMER • SODIUM LACTATE • POLYSORBATE 20 • PALMITOYL TRIPEPTIDE-1 • PALMITOYL TETRAPEPTIDE-12