Clairol Professional BW2+ Extra Strength Powder Lightener — 9-Level High-Lift, Vegan Dedusted Formula

Clairol Professional BW2+ Extra Strength Powder Lightener is a vegan, dedusted bleaching powder that lifts hair up to nine levels for controlled, bright lightening both on- and off-scalp.

Designed for salon and at-home stylists looking for predictable, high-lift results, BW2+ blends into a smooth, creamy consistency that makes application easier and shows lift progression clearly. The non-pigmented formula contains malic acid to support consistent brightening and is free of animal-derived ingredients. It’s suitable for full-head lifts, highlights, and balayage techniques where the goal is to move color past warm undertones without relying on added pigments.

How much lift can I expect and how quickly does it work?

This extra-strength powder can deliver up to nine levels of lift when mixed and processed according to manufacturer directions and paired with the appropriate developer strength. Processing time varies by hair porosity, starting color, and developer choice; monitoring is essential to achieve desired lightness while protecting hair integrity.

• Up to 9 levels of lift when used correctly
• Visible lift progression thanks to the clear, non-pigmented mix
• Processing time depends on hair type and chosen developer
• Recommended for quick, high-lift services like full bleach or intense highlights

Can BW2+ be used on the scalp and for balayage?

Yes — BW2+ is formulated for both on-scalp and off-scalp use, making it versatile for complete head lightening, foils, freehand balayage, and spot highlights. The dedusted powder helps minimize airborne particles during mixing and application, improving salon safety and control.

• Safe for on-scalp applications when manufacturer instructions are followed
• Works well for balayage and freehand techniques due to creamy texture
• Non-pigmented mix lets you watch lift without color interference
• Dedusted formula reduces mess and inhalation risk during prep

How should I mix and apply BW2+ for best results?

Mix BW2+ into a creamy paste using the recommended ratio of powder to developer for the target lift and application method. Apply to dry hair, section strategically for even coverage, and check lift frequently to avoid overprocessing; neutralize and condition after reaching the desired level.

• Mix into a smooth, even cream for predictable application
• Use the developer volume recommended for your lift goal
• Apply on dry hair and monitor lift at regular intervals
• Rinse, shampoo gently, and condition after processing

What should I expect in terms of hair condition and visibility of lift?

The powder is non-pigmented, so the mix remains clear, helping you assess lift progression without the interference of added tones. While the formula supports bright, even lightening, follow up with appropriate toners and treatments to address any brassy undertones and to restore moisture and strength.

• Non-pigmented formula provides clear visibility of lift
• Achieves bright, even results when used correctly
• Pair with toners to refine final shade and remove brassiness
• Use conditioning treatments post-lightening to replenish hair moisture

Who is this for? BW2+ Extra Strength Powder Lightener is intended for professional stylists and experienced home users who need a powerful, versatile lightener for dramatic lifts, precision highlights, and creative balayage. If you require controlled high-lift performance with clear visibility during processing and prefer a vegan, dedusted powder, this product fits those needs. Always follow product instructions, perform a strand test, and choose the correct developer strength for safe, repeatable results.

Ingredients

POTASSIUM PERSULFATE, SODIUM SILICATE, AMMONIUM PERSULFATE, MAGNESIUM CARBONATE HYDROXIDE, SODIUM STEARATE, PARAFFINUM LIQUIDUM/ MINERAL OIL/ HUILE MINÉRALE, XANTHAN GUM, ALGIN, DISODIUM EDTA, MALIC ACID, SILICA.