Clairol Professional BW2+ Extra Strength Powder Lightener — Dedusted, Malic Acid, Up to 9-Level Lift

Clairol Professional BW2+ Extra Strength Powder Lightener is a dedusted, malic-acid boosted bleach powder that lifts hair up to nine levels for on- and off-scalp lightening with a creamy, non-pigmented mix.

Engineered for salon use, BW2+ combines a dedusted formula and malic acid to deliver predictable, bright lift while remaining vegan-friendly. The powder mixes to a creamy, easily controlled consistency that helps technicians monitor lift visually—ideal for full-head services, highlights, and freehand techniques like balayage. Because it’s non-pigmented, the product clears brass efficiently and shows true lift levels during processing.

How does BW2+ achieve up to nine levels of lift?

BW2+ uses an extra-strength lightening base plus malic acid to support fast, even oxidation and predictable lightening. The non-pigmented powder avoids adding unwanted tones, so brass is neutralized more effectively during processing.

• Malic acid formula for controlled, efficient lift.
• Non-pigmented powder prevents artificial tonal shifts.
• Compatible with a range of developers for tailored lift.
• Dedusted blend reduces airborne powder during mixing.

Is BW2+ suitable for both on-scalp and off-scalp techniques?

Yes—the formulation was designed for multi-use application. It can be used for all-over lightening, traditional foiling, highlights, and modern freehand methods like balayage, offering consistent performance across techniques.

• Creamy consistency for controlled application on scalp and lengths.
• Works with sectioning and freehand layering for dimension.
• Visible lift makes timing more accurate for blended results.
• Recommended mixing ratios allow customization per technique.

What handling and mixing benefits does the dedusted powder provide?

The dedusted formula reduces airborne particles during scooping and blending, improving salon hygiene and client comfort. Once mixed, the powder becomes a smooth, clingy cream that minimizes slippage and helps maintain clean separation between sections.

• Dedusted for less mess and reduced powder inhalation risk.
• Non-powdery mix yields a thick, spreadable cream.
• Clear visibility of lift helps avoid overprocessing.
• Adheres well to hair for even lightening across sections.

How do I achieve consistent results and avoid brassy undertones?

Use the recommended developer strength and monitor lift stages visually—BW2+’s non-pigmented base shows natural progression so you can stop at the desired level. Follow with appropriate toning and conditioning services to refine hue and maintain hair integrity.

• Select developer volume to match desired levels of lift.
• Check lift periodically; the powder reveals stages plainly.
• Tone immediately after rinse to neutralize residual warmth.
• Use professional aftercare to restore moisture and shine.

Who is this for? BW2+ is geared toward salon professionals and experienced colorists who need a high-lift, versatile lightener that performs predictably across techniques—especially when bright, even lift and clear visibility during processing are priorities. It’s also suitable for stylists seeking a dedusted, vegan-friendly powder that mixes into a creamy, easy-to-control consistency for highlights, balayage, and full-head lightening services.

Ingredients

POTASSIUM PERSULFATE, SODIUM SILICATE, AMMONIUM PERSULFATE, MAGNESIUM CARBONATE HYDROXIDE, SODIUM STEARATE, PARAFFINUM LIQUIDUM/ MINERAL OIL/ HUILE MINÉRALE, XANTHAN GUM, ALGIN, DISODIUM EDTA, MALIC ACID, SILICA.