Clairol Professional Pure White 30 Volume Crème Developer 16 oz — salon-grade, creamy consistency for controlled lift

Clairol Professional Pure White 30 Volume Crème Developer is a 16 oz salon-grade oxidizing cream that delivers consistent, controlled lift when mixed with Clairol Professional color or lightener.

This 30 volume crème developer is formulated to blend smoothly with Clairol Professional haircolor and lighteners for predictable salon results. The creamy texture makes it ideal for bowl-and-brush work, producing an opaque mixture that’s easy to control and apply. Laboratory-stabilized for uniform performance, the developer offers standard lightening action while supporting superior gray blending and long-lasting freshness for up to three years unopened.

How will this developer affect the lightening process?

At 30 volume, the developer provides medium-to-strong lifting power suitable for significant lightening steps without needing excessively long processing times. It oxidizes color molecules and activates powder, liquid, or gel lighteners to achieve visible lift while maintaining a workable consistency for precision application.

• Approximately 2–3 levels of lift on average, depending on hair type and color history
• Cream formula prevents run-off, aiding even coverage
• Works with Clairol Professional lighteners for predictable results

What makes the Pure White creme consistency useful?

The crème texture creates a slightly thicker, more opaque mixture that stays put during bowl-and-brush application, which is especially helpful for targeted techniques and foiling. A denser blend reduces dripping and promotes more even saturation from roots to ends.

• Thicker opacity helps control placement and prevents streaking
• Good for precise applications like highlights, balayage, and root touch-ups
• Compatible with powder, liquid, and gel lighteners for flexible styling

Does this developer offer conditioning benefits or predictable stability?

Yes — Clairol Professional Pure White crème developer includes protective conditioners and emollients to help maintain hair feel during processing. The formula is laboratory stabilized to ensure consistent performance bottle-to-bottle so stylists can expect repeatable, predictable results.

• Contains conditioning agents to support hair manageability
• Laboratory stabilization minimizes variability in lift and reaction time
• Guaranteed fresh for three years when stored properly

How should I use and store the product for best results?

Mix Pure White 30 Volume crème developer with your chosen Clairol Professional haircolor or lightener following the manufacturer’s ratios. Apply using a bowl-and-brush for controlled coverage, monitor processing time closely, and rinse thoroughly when desired lift is reached. Store in a cool, dry place away from direct sunlight to maintain freshness.

• Use typical 1:1 or 1:2 mixing ratios per your chosen color/lightener directions
• Apply with a non-metallic bowl and tint brush for best handling
• Keep sealed and stored at room temperature to preserve three-year shelf life

Who is this for? Professional stylists and experienced at-home colorists who need a dependable 30 volume developer that pairs seamlessly with Clairol Professional lighteners will appreciate this crème formula. It’s designed for controlled lift, easier application, and consistent gray coverage across a range of lightening and color services. Choose this 16 oz tube when you want salon-oriented performance, a creamy, non-runny mix, and the reassurance of a stabilized formula that supports repeatable results.

Ingredients

WATER/AQUA/EAU, HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, LAURETH-23, STEARETH-21, POLYQUATERNIUM-37, PROPYLENE GLYCOL DICAPRYLATE/DICAPRATE, PPG-1 TRIDECETH-6, DISODIUM PYROPHOSPHATE, SODIUM STANNATE, ACRYLATES/STEARYL METHACRYLATE COPOLYMER, ETIDRONIC ACID, SORBITAN OLEATE, CITRIC ACID.