Clairol Professional powder lightener BW2+ Extra Strength — dedusted vegan, up to 9‑level lift

Engineered for salon use, BW2+ mixes into a smooth, creamy paste that gives stylists visible, controllable lift while minimizing airborne dust. The formula contains malic acid and is free of animal-derived ingredients, making it suitable for a wide range of techniques—full-head bleach, highlights, and balayage—where predictable, non-brassy results are needed.

How does BW2+ deliver high lift without confusing application?

BW2+ is a non-pigmented, dedusted powder that blends easily with developer to form a creamy consistency, which helps with smooth placement and even processing. The dedusted format reduces mess and inhalation risk during mixing, while the cream texture improves adhesion for consistent results.

• Non-pigmented formula for predictable lift and shade monitoring
• Dedusted powder reduces airborne particles during prep
• Creamy mixability for controlled application and less dripping
• Visible lift progression that helps time processing accurately

Can I use BW2+ for both on-scalp and off-scalp techniques?

Yes—BW2+ is formulated for versatility across multiple techniques. It’s suitable for delicate on-scalp applications when used with appropriate developers, and it also performs reliably for off-scalp methods such as balayage and full-head lightening.

• Compatible with standard peroxide developers for tailored lift
• Safe for highlights, balayage, and all-over blonding when used correctly
• Works well with both hand painting and foiling methods
• Produces up to nine levels of lift for dramatic lightening goals

What styling outcomes and tones can I expect with BW2+?

BW2+ is designed to lift past warm undertones so you can achieve cleaner, brighter bases before toning. Because the powder is non-pigmented, it doesn’t deposit color during lifting, giving stylists clearer control when targeting cooler or neutral blond shades after the lift.

• Lifts effectively beyond brassy stages for cleaner bases
• Produces a neutral starting point for toning and glossing
• Helps achieve brighter, more even results across multiple sections
• Suitable for progressive lightening or one-step high-lift services

How should professionals prepare and monitor processing for best results?

Mix BW2+ into a creamy paste with the developer strength that matches the target lift and hair condition. Apply with consistent thickness and check lift frequently to avoid overprocessing; the visible, non-pigmented lift makes assessment straightforward.

• Select developer according to desired lift and hair integrity
• Apply evenly and use segment checks to monitor progress
• Rinse or neutralize promptly once target level is reached
• Follow with appropriate toners or conditioning treatments

Who is this for? BW2+ is built for salon professionals and advanced colorists who need a reliable, high-lift lightener that performs across techniques—whether doing delicate on-scalp retouches, multi-dimensional balayage, or full-head blonding. It’s also appropriate for stylists who prioritize cleaner prep (dedusted mixes), visible lift monitoring, and a vegan formula that avoids animal-derived ingredients. Not intended for use without professional training or in place of following safety guidelines; always perform strand tests and use the recommended developer and timing for hair condition.

Ingredients

POTASSIUM PERSULFATE, SODIUM SILICATE, AMMONIUM PERSULFATE, MAGNESIUM CARBONATE HYDROXIDE, SODIUM STEARATE, PARAFFINUM LIQUIDUM/ MINERAL OIL/ HUILE MINÉRALE, XANTHAN GUM, ALGIN, DISODIUM EDTA, MALIC ACID, SILICA.