Tower 28 Swipe Serum Hydrating Concealer 7.0 Medium/Neutral — serum-like hydration, medium-buildable coverage

This hybrid formula combines skincare ingredients with makeup performance: a glide-on texture that behaves like a serum but covers like a cream. Shade 7.0 (KTOWN) reads as a medium tone with neutral undertones, designed to integrate naturally into medium skin tones without leaning too warm or cool. The concealer includes hyaluronic acid for moisture and centella asiatica to soothe, making it suitable for sensitive, dry, or blemish-prone complexions.

How does Swipe Serum feel and layer on the skin?

Swipe Serum applies with a thin, silky finish rather than a thick, cakey film. It blends smoothly with fingers, a brush, or sponge, allowing you to build from medium to fuller coverage without settling into fine lines or emphasizing dry patches.

• Serum-smooth glide for even application
• Medium buildable coverage that can be layered
• Natural, non-matte finish that looks like skin
• Doesn’t cake or flake when blended properly

Which skin concerns does this concealer address?

This product is formulated to target common facial discolorations—under-eye darkness, localized redness, and occasional blemishes—while also delivering hydration and calming benefits. Pigments are designed to adhere smoothly so coverage appears even and flattering.

• Covers dark circles and reduces the appearance of redness
• Camouflages spots and small blemishes with buildable color
• Hydrates with hyaluronic acid to prevent creasing
• Centella asiatica helps soothe irritated or reactive skin

Is Swipe Serum suitable for sensitive or acne-prone skin?

Yes—this concealer is formulated to be non-comedogenic and gentle; it’s specifically balanced for sensitive skin types. Ingredients like centella asiatica soothe, while lysine-coated pigments and a lightweight base aim to minimize irritation and flakiness.

• Non-comedogenic formula reduces pore-clogging risk
• Centella to calm redness and sensitivity
• Lysine-coated pigments support an even, non-flaky finish
• Lightweight cream consistency avoids heavy layering

How should I apply and set Swipe Serum for best results?

Use the wand to swipe product where you need coverage. Blend gently with your preferred tool and set lightly with a translucent or colored powder like Tower 28 GetSet to extend wear and reduce transfer. For under-eye brightening, choose one shade lighter; for color-correcting, layer thinly and blend.

• Swipe directly with applicator on dark circles or spots
• Blend with fingers, brush, or sponge for seamless finish
• Set with a loose or pressed powder to increase longevity
• Use a lighter shade under eyes for additional brightening

Who is this for? Tower 28 Swipe Serum Hydrating Concealer in 7.0 Medium/Neutral suits anyone seeking a lightweight, hydrating concealer that balances skincare benefits with effective coverage—especially those with sensitive, dry, or blemish-prone skin who want a natural, skin-like finish. If you need versatile concealment that layers well, calms irritation, and keeps the under-eye area hydrated, this shade is positioned for medium-neutral skin tones looking for everyday wear without heaviness.