Tower 28 Swipe Serum Hydrating Concealer — 4.0 Light/Medium Cool DTLA, serum-like hydration & medium buildable coverage

Tower 28 Swipe Serum Hydrating Concealer in 4.0 DTLA is a lightweight, serum-like concealer that delivers medium-buildable coverage while hydrating and calming sensitive skin.

Designed to blur dark circles, redness, and blemishes without settling into fine lines, this 0.22 oz concealer combines skincare ingredients with makeup performance. Its creamy texture glides on smoothly and layers easily for customizable coverage. Formulated with hyaluronic acid and centella asiatica, and featuring pigment-coated lysine for a more even finish, it aims to improve comfort and appearance for dry, reactive, and blemish-prone skin types.

How does Swipe Serum feel and perform on sensitive skin?

The formula is lightweight and non-greasy, offering hydrating slip that avoids clinging to dry patches. It provides medium to full buildable coverage with a natural finish that won’t feel heavy under makeup or during long wear.

• Hydrating texture that glides like a serum for smooth application
• Non-comedogenic, suitable for sensitive and blemish-prone skin
• Doesn’t cake or emphasize fine lines when blended properly

What skincare ingredients are included and what do they do?

The concealer blends hydrating and calming actives with pigment technology so it looks good while supporting skin comfort. Key ingredients are chosen to hydrate the under-eye area and soothe irritation without adding pore-clogging oils.

• Hyaluronic acid provides lightweight moisture to plump and smooth
• Centella asiatica helps calm redness and supports barrier comfort
• Lysine-coated pigments reduce dry flaking and promote a smoother appearance

How should I apply Swipe Serum for best coverage and longevity?

Use the built-in applicator to swipe directly onto areas that need coverage, then gently blend with fingers, a brush, or sponge. For extended wear, set with a translucent powder like GetSet Powder and layer gradually to avoid a cakey finish.

• Swipe under eyes or on spots and blend outward for seamless coverage
• Build coverage in thin layers rather than applying one heavy coat
• Optional: set with a light dusting of powder for longer wear

Which shade is 4.0 DTLA and how does it work for undertones?

Shade 4.0 (DTLA) reads as light with medium cool undertones, making it a good match for fair-to-light complexions with pink or cool bases. It can also be used one shade lighter for under-eye brightening without appearing ashy when blended well.

• Light shade with cool undertones suitable for cool-toned light skin
• Pairs well with color-correcting for very dark circles
• Try one shade lighter to brighten the under-eye area

Who is this for: Tower 28 Swipe Serum Hydrating Concealer is aimed at anyone seeking a fusion of skincare and coverage—particularly people with sensitive, dry, or blemish-prone skin who want a breathable, buildable concealer that hydrates as it covers. It’s ideal for everyday use, quick touch-ups, and makeup routines where a natural finish and skin comfort matter most.