Tower 28 Swipe Serum Hydrating Concealer, 10.0 Medium/Tan Neutral — 0.22 oz, hydrating medium coverage

Tower 28 Swipe Serum Hydrating Concealer in 10.0 Medium/Tan Neutral is a lightweight, hydrating concealer that glides on like a serum while providing medium-to-buildable coverage to blur dark circles, redness, and blemishes.

Designed to sit comfortably on sensitive and dry skin, this cream-serum hybrid combines skincare actives with pigment technology so you get coverage that looks natural without emphasizing texture. Shade 10.0 (NOHO) reads as a medium tone with neutral-tan undertones and is formulated to layer easily, whether you want soft daily coverage or more opacity for specific spots.

How does the Swipe Serum formula feel on the skin?

The texture is featherweight and hydrating—made to move with skin rather than cake into fine lines. It spreads smoothly from the applicator and blends out to a natural finish that keeps skin looking fresh instead of flat.

• Serum-like glide for effortless application
• Contains hyaluronic acid to add moisture without heaviness
• Non-comedogenic and designed not to settle into dry patches
• Natural, skin-like finish that layers well under powder

What coverage can I expect and how do I apply it?

Swipe Serum delivers medium coverage out of the tube with the ability to build to fuller coverage where needed. Use the wand to dot under eyes or on blemishes, then blend with a finger, brush, or sponge. For longer wear, lightly set with a translucent powder.

• Medium base coverage that builds to fuller opacity
• Apply directly with the wand for precision spot work
• Blend gently to avoid disrupting underlying skincare
• Tip: choose a shade one tone lighter to brighten the under-eye

Which skincare ingredients are inside and why do they matter?

The formula pairs hydrating and calming ingredients to support comfort and appearance while you wear makeup. Key components aim to reduce dryness and irritation so the concealer sits smoothly on sensitive or blemish-prone complexions.

• Hyaluronic acid helps attract and retain surface moisture
• Centella asiatica (cica) soothes and calms reactive skin
• Lysine-coated pigments improve pigment adhesion and reduce flaking
• Non-comedogenic formula suitable for prone skin

How long does it last and how should I set it?

Swipe Serum provides durable coverage that performs well for daily wear when set appropriately. For extended hold, use a light dusting of a setting powder like Tower 28 GetSet Powder to control shine and lock coverage in place.

• Longer-lasting when set with a translucent or mattifying powder
• Layer thinly to preserve a natural finish—avoid heavy powdering
• Reapply only to targeted spots to maintain a fresh look throughout the day

Who is this for: Tower 28 Swipe Serum Hydrating Concealer in 10.0 NOHO is aimed at anyone seeking a skin-friendly concealer that offers real coverage without feeling heavy—especially those with sensitive, dry, or blemish-prone skin who prefer makeup that blends skincare benefits into everyday wear. It's also a good pick for people who want a multitasking product that brightens, conceals, and hydrates in one simple swipe.