Tower 28 Swipe Serum Hydrating Concealer 2.0 Fair/Neutral Cool — Hyaluronic Hydration & Soothing Finish

Tower 28 Swipe Serum Hydrating Concealer 2.0 (Fair/Neutral Cool) is a lightweight, hyaluronic acid–infused concealer that glides on like a serum while delivering medium, buildable coverage for dark circles, redness, and blemishes.

This hybrid formula pairs skincare actives with color-correcting pigments so you get natural-looking coverage that cares for sensitive skin. Shade 2.0 "BU" reads light with neutral-cool undertones and was designed to brighten under-eyes without emphasizing texture. The applicator deposits a smooth, blendable cream that layers without feeling heavy, making it a practical choice for everyday wear or targeted spot correction.

How does Swipe Serum feel on dry or sensitive skin?

The concealer is formulated to be hydrating and comfortable rather than drying or cakey. Hyaluronic acid attracts and holds moisture while centella asiatica soothes irritation, so the finish appears smooth and skin-like even on dry areas.

• Lightweight cream concentrates moisture without slickness
• Non-comedogenic ingredients suitable for sensitive skin
• Coated pigments resist flaking and patchiness

What coverage and finish should I expect from shade 2.0 BU?

Expect medium, buildable coverage that conceals redness and dark circles while maintaining a natural finish. The pigments are designed to sit on skin evenly, so you can layer only where you need more concealment without losing dimension.

• Medium opacity that builds to fuller coverage in targeted areas
• Neutral-cool tone that counteracts mild warmth or discoloration
• Natural, skin-like finish—neither matte nor dewy

How do I apply Swipe Serum for best results?

Use the built-in applicator to place product directly on dark circles, blemishes, or redness, then blend with fingertips, a brush, or a sponge. For longer wear, set lightly with a translucent powder; for brighter under-eyes, choose a shade one tone lighter as a corrector.

• Swipe onto targeted areas with the applicator for precision
• Blend outward gently to avoid disturbing foundation layers
• Set with a light dusting of GetSet Powder for extended wear

What skincare benefits are in the formula?

Beyond pigment, the formula includes hyaluronic acid for immediate hydration and centella asiatica to calm redness and sensitivity. Pigments are coated in lysine, an amino acid linked to healthy collagen support, which helps the product lay down smoothly on skin prone to flaking.

• Hyaluronic acid: hydration and plumping at the surface
• Centella asiatica: soothing for irritation-prone skin
• Lysine-coated pigments: improved adhesion and smooth wear

Who is this for? Tower 28 Swipe Serum Hydrating Concealer in 2.0 BU suits anyone seeking a lightweight, skincare-forward concealer that covers without emphasizing texture—especially people with sensitive, dry, or blemish-prone skin who want a natural-looking result. If you prefer a comfortable everyday concealer with buildable coverage and calming ingredients, this shade provides neutral-cool correction for fair skin tones. Pair it with a gentle setting powder for longer-lasting coverage or use a lighter shade to brighten the under-eye area.