Tower 28 GoGo Cooling Shimmer Eyeshadow Stick — Roxy warm golden-pink, water-based, microplastic-free cooling shimmer

Tower 28 GoGo Cooling Shimmer Eyeshadow Stick in Roxy is a water-based cream shimmer stick that delivers cooling, high-impact sparkle designed for sensitive eyes and microplastic-free shimmer.

The GoGo Cooling Shimmer Eyeshadow Stick blends the convenience of a glide-on stick with a lightweight, water-based formula that dries down quickly to a shimmering finish. Roxy is a warm golden-pink shade that can function as both an eyeshadow and a precise highlighter. Tower 28 developed this stick to balance bold shine with ingredients suited for delicate, easily irritated skin.

How does the cooling shimmer feel and wear on the eye?

The formula offers an immediate cool sensation on contact that helps refresh the eye area while imparting visible sparkle. It glides smoothly for effortless application and sets down to minimize fallout and transfer, so your shimmer stays where you put it.

• One-swipe payoff for instant shine and color intensity
• Fast-drying, water-based finish reduces smudging
• Non-flaky wear that reduces loose glitter fallout

What makes this shimmer stick suitable for sensitive or reactive eyes?

Tower 28 formulated the stick to avoid common irritants found in some eye products. It’s ophthalmologist-tested and free from silicones and talc, with a gentle base that aims to keep lids comfortable while offering luminous coverage.

• Ophthalmologist-tested for use near the eye area
• Silicone- and talc-free to reduce potential irritation
• Designed for sensitive and eczema-prone skin types

How does the product achieve shimmer without microplastic glitter?

Instead of conventional plastic-based glitter, this eyeshadow uses a crystal and pearl blend to create reflective shine. The result is a high-shimmer appearance that avoids microplastic particles while maintaining smooth application and a luminous effect.

• Microplastic-free crystal and pearl pigments for shimmer
• Super-fine reflective particles for a polished look
• Environmentally mindful shimmer with cosmetic-grade minerals

How can I apply and use the stick for different looks?

The twist-up format makes targeted application simple: sweep across lids for rich coverage or tap and blend with fingertips for a softer wash. Because the formula doubles as a highlighter, it’s handy for adding pinpoint brightness to the inner corner, bridge of the nose, cupid’s bow, or cheek high points.

• Swipe for opaque, single-layer coverage
• Tap and blend for a diffused, satiny shimmer wash
• Use as a multiuse highlighter for strategic glow
• Replace cap tightly after use to prevent drying

Who this is for: The Tower 28 GoGo Cooling Shimmer Eyeshadow Stick in Roxy suits anyone seeking an easy, travel-friendly shimmer product that respects sensitive skin needs. Ideal for people who want a quick one-and-done eye look, those who avoid microplastic glitter, and makeup users who prefer dermatologist-friendly, gentle formulations. If you like creamy sticks that double as highlighter and are formulated with clean, thoughtful ingredients, this is designed for you.

Ingredients

Water/Aqua/Eau, Synthetic Fluorphlogopite, Propanediol, Calcium Sodium Borosilicate (In Avalon, Chateau, Roxy, Studio 28, Troubador, Viper, Bungalow, Garden), Chondrus Crispus (Carrageenan) Powder, Pentylene Glycol, Saccharide Isomerate, Hydroxyacetophenone, Calcium Chloride, 1,2-Hexanediol, Caprylyl Glycol, Silica (In Avalon, Studio 28), Mica (In Studio 28), Calcium Aluminum Borosilicate (In Garden), Tetrasodium Glutamate Diacetate, Aminomethyl Propanediol, Aluminum Calcium Sodium Silicate (In Whisky), Tin Oxide (In Avalon, Chateau, Roxy, Troubador, Whisky, Viper, Bungalow, Garden), Citric Acid, Sodium Citrate, Carbon (In Studio 28). May Contain/Peut Contenir [+/-: Iron Oxides (CI 77491, CI 77499), Titanium Dioxide (CI 77891)].