URBAN DECAY 24/7 Eyeshadow Blackout — Deep Matte Black Single Shadow, Vegan Long-Wear

Urban Decay 24/7 Eyeshadow in Blackout is a super-pigmented, deep matte black single shadow with a velvety vegan formula designed to deliver intense color and long-lasting wear.

This compact eyeshadow single from Urban Decay gives you a rich, opaque black that layers, builds, and blends with control. Formulated to feel soft and smooth on the eyelid, Blackout is part of the 24/7 Eyeshadow family that spans satin, shimmer, metallic, glitter, and matte finishes—making it simple to add depth, drama, or definition to any eye look. The shade performs well as a liner, crease color, or full-lid application and pairs with primers and setting sprays for extended hold.

How does Blackout deliver such intense black pigment?

The formula uses concentrated pigments and a velvety base to produce high color payoff in a single swipe. It’s designed to lay down an even, opaque layer without feeling heavy.

• Highly concentrated pigment for bold color immediately on application.
• Velvety texture that prevents patchiness and minimizes fallout.
• Can be packed on for full opacity or sheered out for smoky effects.

Will this black matte eyeshadow stay crease-free and wearable all day?

When used with a primer and proper application, Blackout resists creasing and maintains color vibrancy. The formula supports long wear, particularly when layered with a base product or sealed with a setting spray.

• Performs best over an eyeshadow primer to reduce fading and creasing.
• Use a dampened brush for a more intense, long-lasting finish.
• Suitable for both daytime soft looks and evening smokey eyes when set.

How should I apply and blend this shade for different looks?

Blackout is versatile: apply with a finger for immediate payoff, or use brushes to blend and shape. It’s easy to combine with other finishes in the range for dimension.

• Finger application gives the quickest, most saturated result.
• Use a dense brush to pack the pigment, then a fluffy brush to diffuse edges.
• Layer with shimmers or metallics from the same collection for contrast.

Is this product vegan and suitable for professional kits?

Yes—Blackout features a vegan-friendly formula and the professional-level pigmentation that makeup artists often prefer for editorial and stage work. Its blendability and strong payoff make it a reliable choice for detail work and bold statements.

• Vegan formulation without animal-derived ingredients.
• Smooth texture that performs under varied lighting and photography.
• Compact, single-pan format fits into professional palettes or travel kits.

Who this is for: Urban Decay 24/7 Eyeshadow in Blackout is ideal for anyone who wants a true, deep matte black that’s easy to layer, blend, and set. It suits makeup lovers building dramatic evening looks, artists needing dependable pigment, and everyday users who want a reliable liner or crease color in a cruelty-aware, vegan formula. Pair it with an eyeshadow primer and a setting spray to maximize longevity and color intensity.

Ingredients

CI 77499 / IRON OXIDES • MICA • ETHYLENE/ACRYLIC ACID COPOLYMER • CI 77491 / IRON OXIDES • CI 77492 / IRON OXIDES • SODIUM DEHYDROACETATE • CAPRYLIC/CAPRIC TRIGLYCERIDE • PHENOXYETHANOL • SORBIC ACID • TALC • ZINC STEARATE • CAFFEINE • CELLULOSE (F.I.L. D263699/1).