Pulp Riot Dark Matter Semi-Permanent Hair Color — Electric Violet 4 oz, Vivid Blue-Violet, Conditioning Formula

Pulp Riot Dark Matter Electric Violet is a richly pigmented, semi-permanent violet with deep blue undertones that delivers vivid color and conditioning without a developer.

Designed for creative stylists and color enthusiasts, this 4 oz tube offers a dramatic violet shade that shows best on pre-lightened hair but can be blended for customized results. The formula uses Anti-Overworking Technology to preserve hair integrity while depositing long-lasting color that fades evenly. Vegan and free from ammonia, PPD, parabens, MEA, and gluten, it conditions hair as it colors and works alone or mixed with other Pulp Riot shades or clear.

How intense is the Electric Violet and how long will it last?

Electric Violet is a deep violet with noticeable blue undertones designed to produce high-impact results on lightened hair. The semi-permanent formula can last up to 50 washes on ideal porosity and care routines, with a predictable, true-tone fade that avoids patchiness.

• Best vibrancy on pre-lightened or lifted hair
• Up to 50 washes under normal washing frequency
• True-tone fade for even, predictable washout

Will this color damage my hair or affect shine?

The Dark Matter formula includes Anti-Overworking Technology to minimize structural stress during coloring, so it deposits pigment while conditioning. Clinical-style claims in the formula notes indicate improved shine and hydration versus untreated hair, helping hair appear healthier after application.

• Conditions while coloring for softer texture
• Adds measurable shine and hydration compared to uncolored hair
• No ammonia or harsh oxidizers in the mix

How do I apply Electric Violet and can I mix it for custom shades?

Application is straightforward: apply to clean, dry, pre-lightened or natural hair, saturate thoroughly, and process for 25–40 minutes before rinsing with cool water. You can mix Electric Violet with other Pulp Riot colors or dilute with clear to create pastels, muted tones, or blendable fashion colors.

• Saturate clean, dry hair for even coverage
• Process 25–40 minutes, then rinse with cool water
• Mix with other shades or clear for custom results

Is this product suitable for sensitive scalps or vegan routines?

Electric Violet is formulated without ammonia, PPD, parabens, MEA, and gluten and contains no animal-derived ingredients, making it a vegan-friendly choice. While gentler than many permanent dyes, anyone with scalp sensitivity should patch test and follow safety guidance from a stylist or the product instructions.

• Vegan formula with no animal-derived ingredients
• Free of ammonia, PPD, parabens, MEA, and gluten
• Recommended patch test for sensitive skin or scalp concerns

Who is this for: Pulp Riot Dark Matter Electric Violet suits professional stylists, color-savvy consumers, and creative individuals seeking a durable, richly pigmented violet with conditioning benefits. It’s ideal for those who want a fashion-forward result on lightened hair or a custom blended hue when mixed, while keeping hair feel and shine a priority.