Pulp Riot Elixir semi-permanent hair color — Bright Purple 4 oz, vivid conditioning formula, up to 50 washes

This salon‑grade semi‑permanent dye is made to create striking purple shades without developer, blending artistry with hair care. Formulated with Anti‑Overworking Technology, the Elixir aims to deposit saturated pigment while helping preserve strand strength and shine. The vegan formula excludes ammonia, PPD, parabens, MEA, and gluten, and it rinses out in a predictable, even way so your color fades gracefully rather than patchily.

How long will this Bright Purple shade last on pre‑lightened hair?

On well‑lightened hair, Bright Purple can remain vivid for many washes — often up to 50 — depending on wash frequency and hair porosity. Cooler water, sulfate‑free shampoo, and gentle handling extend vibrancy. Expect gradual, even fading rather than abrupt color loss.

• Processing time: 25–40 minutes on clean, dry hair
• Rinse with cool water to lock pigment
• Avoid daily shampooing to preserve color intensity

Will this dye damage my hair and how does it support shine?

Pulp Riot Elixir is designed to be non‑oxidative, so it doesn’t require a developer and avoids many harsh chemicals commonly linked with damage. Anti‑Overworking Technology helps the color deposit efficiently while delivering conditioning agents for smoother, shinier strands. Users report improved manageability compared to untreated bleached hair.

• Vegan conditioning formula adds hydration and slip
• Reported increase in shine and doubled hydration vs. unwashed hair
• Reduces breakage risk compared with aggressive chemical processes

Can I mix Bright Purple with other colors or dilute it for pastels?

Yes — the Elixir system is formulated for creative mixing. Combine Bright Purple with other Pulp Riot shades to build custom tones, or dilute with Pulp Riot Clear to achieve softer pastel results while keeping color integrity. Mixing expands styling flexibility for both direct application and glossing services.

• Mix with Clear for pastel or semi‑transparent effects
• Blend with complementary Elixir shades for custom hues
• Work on a palette for precise color ratios and predictable results

How should I apply Bright Purple to get the best result at home or in the salon?

Apply to clean, dry hair for even saturation; no developer is required. Leave the color to process for 25–40 minutes depending on desired depth, then rinse with cool water until water runs clear. Post‑color conditioning and gentle styling help maintain both the shade and hair health.

• Saturate hair fully for uniform coverage
• Process time varies by base level and desired intensity
• Finish with a sulfate‑free shampoo and conditioner designed for color

Who is this for: Pulp Riot Elixir Bright Purple is ideal for stylists and creative colorists as well as individuals who want a striking mid‑tone purple with a pink undertone that conditions while coloring. It’s best suited to pre‑lightened or naturally light hair seeking long‑lasting, true‑tone color that can be customized for bold or pastel looks. If you need a vegan, non‑oxidative option without harsh additives and prefer predictable fade and high shine, this shade is made for creative, health‑minded color work.

• Anti‑Overworking Technology to protect hair during deposit
• Vegan, cruelty‑free, and free from ammonia, PPD, parabens, MEA, and gluten
• True tone fade for even, non‑patchy washout
• 4 oz tube ideal for single‑color applications or sectioned creative work