Pulp Riot Deviant Semi-Permanent Hair Color Plum, 4 oz — Vivid Purple‑Magenta, Vegan Conditioning

Pulp Riot Deviant Semi Permanent Hair Color in Plum is a rich purple‑magenta shade with violet‑red depth that delivers vivid results for up to 50 washes while conditioning hair.

This salon‑grade semi‑permanent formula blends intense pigment and protective technology to give you a dramatic, fashion-forward color without the harsh chemicals found in many traditional dyes. Designed for easy application straight from the tube, Deviant Plum works best on pre‑lightened hair to reveal full saturation but is flexible enough to be mixed or diluted for custom tones. The vegan, cruelty‑free blend offers true tone fade so your color lightens evenly, preserving a polished look as it gradually diminishes.

How long will Deviant Plum last and how does it fade?

Expect vibrant Plum color to remain bold for many weeks, with lasting color up to roughly 50 washes depending on hair porosity and care routine. The formulation focuses on even fading rather than patchy loss, so the shade softens into a harmonious version of the original tone.

• Lasts up to about 50 washes under normal shampoo frequency
• True tone fade minimizes patchy or brassy washout
• Results vary with lightening level and hair health
• Use sulfate‑free shampoos and cool rinses to extend vibrancy

Will this damage my hair and how does it care for strands?

Deviant Plum is formulated to color without developers or harsh oxidizers, reducing the risk of overprocessing. It contains Anti‑Overworking Technology and conditioning agents that help maintain shine and hydration during and after coloring.

• Anti‑Overworking Technology helps protect hair during coloring
• Provides significantly more shine and twice the hydration versus unwashed hair
• After bleaching, it boosts conditioning and reduces breakage compared to non‑conditioning shampoos
• Vegan formula contains no ammonia, PPD, parabens, MEA, or gluten

How do I apply Deviant Plum for best results and what options exist?

Apply to clean, dry hair for direct deposit color—no developer needed. Processing times typically range from 25 to 40 minutes; cooler rinses help lock in tone. You can use Plum straight from the tube for full saturation or mix it with other Pulp Riot shades or clear to create softer pastels or bespoke hues.

• Saturate pre‑lightened hair for the truest color payoff
• Process 25–40 minutes, then rinse with cool water
• Mix with clear to dilute or combine with other shades for custom colors
• Can be used creatively on darker bases for peekaboo or blended effects

What makes this shade different from other purples?

Plum delivers a purple‑magenta profile enriched with violet‑red undertones that reads both bold and warm in different lights. Its pigment blend aims for intense saturation while the formula emphasizes hair health and predictable fading, so the tone remains flattering as it lightens.

• Purple‑magenta base with violet‑red depth for multidimensional color
• High pigment concentration for strong initial payoff
• Designed for even fade to avoid muddy or uneven washout
• Works well for vivid looks or blended pastel variations

Who is this for? Stylists and color enthusiasts who want a long‑lasting, highly pigmented purple with conditioning benefits will appreciate Deviant Plum. It’s ideal for clients seeking bold, creative color on pre‑lightened hair or anyone mixing custom shades—especially those looking to avoid harsh chemicals and prioritize hair integrity. If you want a fashion‑forward violet‑magenta that fades gracefully and nourishes the hair while it performs, this tube delivers salon results at home or behind the chair.