Paul Mitchell Platinum Blonde Violet Shampoo 33.8 fl oz — Tone-Neutralizing & Hydrating

Paul Mitchell Platinum Blonde Violet Shampoo is a violet-toned cleansing formula that neutralizes brassy warmth while hydrating and softening light to medium blondes, silver, gray, and white hair.

This salon-grade purple shampoo uses violet pigments to counteract unwanted yellow and orange tones, delivering cooler, cleaner-looking color between salon visits. Formulated to be gentle enough for regular use, it also includes conditioning ingredients that help detangle and add moisture so strands feel smoother and look brighter. The scent blends refreshing cucumber melon with subtle floral notes, and the packaging uses post-consumer recycled materials to support better recyclability.

How does this shampoo remove brassiness without over-drying hair?

The violet pigments in the formula deposit temporary color that cancels yellow and brassy tones on light to medium blondes and gray hair. Conditioning agents work alongside the pigment to maintain moisture balance so hair isn’t stripped or left crunchy after rinsing.

• Violet pigment neutralizes warm undertones
• Moisturizing ingredients soften and detangle
• Gentle cleansing base suitable for weekly or regular use

How often should I use Paul Mitchell Platinum Blonde Violet Shampoo?

Frequency depends on your hair’s porosity and how quickly brassiness appears: many users find once or twice weekly keeps tones neutral, while those with very warm or porous hair may benefit from more frequent application. For lightly brassy hair or maintenance, alternate with your regular shampoo and a conditioner to preserve hydration.

• Maintenance: 1–2 times per week for most blondes
• Stronger toning: increase use until desired tone, then reduce
• Always follow with a conditioner or mask for added moisture

Can this violet shampoo be used on color-treated or natural gray hair?

Yes—it's designed for both light to medium color-treated blondes and natural silver, gray, or white hair to maintain cooler tones. Because it’s formulated to be gentle, it can be part of a color-care routine without accelerating fade when used as directed.

• Safe for color-treated blondes when used appropriately
• Helps neutralize yellowing in natural gray and white hair
• Follow with color-safe conditioner to lock in tone and moisture

What results should I expect after using this shampoo?

Expect visibly cooler, cleaner-looking blonde or gray tones and hair that feels softer to the touch thanks to conditioning ingredients. Results are temporary and cumulative—regular, proper use maintains tone between salon services.

• Reduced brassiness and yellow undertones
• Smoother, more manageable strands with added moisture
• Fresh cucumber-melon fragrance with delicate floral accents

Who this product is for: This Paul Mitchell Platinum Blonde Violet Shampoo is ideal for anyone with light to medium blonde, silver, gray, or white hair who wants to neutralize warm tones while keeping hair hydrated and soft. It’s a good fit for salon clients, at-home color maintainers, and people who prefer a gentle, pigment-infused cleanser that supports recyclable packaging. Avoid overuse on extremely porous or heavily processed hair without professional guidance; pair with a nourishing conditioner or treatment for best results.

Ingredients

Aqua (Water, Eau), Sodium Myreth Sulfate, Cocamidopropyl Betaine, Alcohol, Glycerin, Cocamide MIPA, Hedychium Coronarium (White Ginger) Flower/Leaf/Stem Extract, Simmondsia Chinensis (Jojoba) Leaf Extract, Algae Extract, Aloe Barbadensis Leaf Extract, Anthemis Nobilis Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Glyceryl Distearate, Di-C12-13 Alkyl Malate, Sodium Chloride, Propylene Glycol, Guar Hydroxypropyltrimonium Chloride, Tetrasodium EDTA, Alcohol, Sodium Sulfate, Citric Acid, Bisamino PEG/PPG-41/3 Aminoethyl PG-Propyl Dimethicone, PEG-12 Dimethicone, Magnesium Nitrate, Magnesium Chloride, Methylchloroisothiazolinone, Methylisothiazolinone, CI 60730 (Ext. Violet 2), Parfum (Fragrance), Benzyl Benzoate, Benzyl Alcohol