Paul Mitchell Platinum Blonde Violet Shampoo — 10.14 fl oz, Purple Toner for Brass Removal & Moisture

This salon-formula violet shampoo from Paul Mitchell is formulated for cooler, brighter color between salon visits. It deposits temporary violet pigments to counteract yellow and orange buildup, while conditioning agents help maintain manageability and shine. The refreshing cucumber-melon fragrance with soft floral notes makes cleansing feel spa-like without stripping hair.

How does this shampoo remove brass without drying hair out?

The purple/violet pigments neutralize warm undertones by depositing temporary color that balances yellow and orange hues. Conditioning ingredients are blended alongside the toning pigments to preserve softness and avoid the stripped feel some clarifying shampoos cause.

• Violet pigments neutralize brassy tones on contact
• Moisturizing agents help detangle and smooth cuticles
• Gentle surfactants cleanse without over-drying

How often should I use it for best results?

Usage depends on your hair’s porosity and the level of brassiness. For many users, once weekly keeps tones neutral; those with persistent warmth or very porous hair may use it 2–3 times per week for short periods.

• Weekly use for maintenance on most blondes
• 2–3 times weekly for stronger toning when needed
• Follow with conditioner or mask to restore hydration

Will it work on silver, gray, or white hair as well as blondes?

Yes—this formula is suitable for a range of light shades. The violet pigment corrects unwanted yellowing on silver, gray, and white hair while brightening light to medium blonde tones without altering permanent color pigments.

• Neutralizes yellow cast on silver and gray hair
• Brightens light to medium blonde shades
• Temporary toning—won’t change permanent color long-term

What else should I know about the bottle and scent?

The packaging reflects Paul Mitchell’s move toward more recyclable materials, with post-consumer recycled content in retail bottles. The scent is a fresh cucumber-melon blend with subtle floral notes, designed to leave hair smelling clean but not overpowering.

• Retail bottle contains post-consumer recycled materials
• Low-profile cap and recyclable-friendly label design
• Refreshing cucumber-melon fragrance with floral accents

Who this is for: This shampoo is designed for anyone with light to medium blonde, silver, gray, or white hair who wants to reduce brassiness and maintain a bright, cool tone between color appointments. It’s suitable for salon clients and at-home users who prefer a gentle toning shampoo that also conditions, and for those who care about recyclable packaging and professional-quality results.

Ingredients

Aqua (Water, Eau), Sodium Myreth Sulfate, Cocamidopropyl Betaine, Alcohol, Glycerin, Cocamide MIPA, Hedychium Coronarium (White Ginger) Flower/Leaf/Stem Extract, Simmondsia Chinensis (Jojoba) Leaf Extract, Algae Extract, Aloe Barbadensis Leaf Extract, Anthemis Nobilis Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Glyceryl Distearate, Di-C12-13 Alkyl Malate, Sodium Chloride, Propylene Glycol, Guar Hydroxypropyltrimonium Chloride, Tetrasodium EDTA, Alcohol, Sodium Sulfate, Citric Acid, Bisamino PEG/PPG-41/3 Aminoethyl PG-Propyl Dimethicone, PEG-12 Dimethicone, Magnesium Nitrate, Magnesium Chloride, Methylchloroisothiazolinone, Methylisothiazolinone, CI 60730 (Ext. Violet 2), Parfum (Fragrance), Benzyl Benzoate, Benzyl Alcohol