IT Cosmetics Do It All Radiant Concealer 115 Fairest Cool — medium buildable coverage, hydrating multivitamin serum finish

Do It All Radiant Concealer in 115 Fairest Cool is a creaseless, medium-coverage concealer plus multivitamin serum that brightens, hydrates and blurs for a radiant finish.

This lightweight, silky formula from IT Cosmetics combines makeup and skincare to conceal dark circles, even tone and improve skin texture while resisting creasing. Designed with dermatologists and plastic surgeons, the concealer delivers buildable, glowing coverage and long-lasting hydration thanks to ingredients like hyaluronic acid, niacinamide and vitamins B5 and E. The soft-tip applicator dispenses the exact amount you need for spot coverage or all-over use, so routines stay fast and precise.

How does this concealer cover and correct without settling into fine lines?

The formula uses soft-focus powders and amino-acid coated pigments to smooth and blend evenly across the skin. It’s formulated to resist creasing while providing medium, buildable coverage that reads radiant rather than matte.

• Silky texture that blends without dragging
• Soft-focus powders minimize the appearance of pores and lines
• Amino-acid coated pigments for crease-resistant wear
• Buildable medium coverage that layers naturally

Can I use it as skincare as well as makeup?

Yes — this product is a hybrid: a concealer and a multivitamin serum in one. Active ingredients help hydrate and boost skin radiance while the pigments conceal, so you get cosmetic coverage plus skin-nourishing benefits over time.

• Hyaluronic acid delivers immediate and lasting hydration
• Niacinamide helps even skin texture and tone
• Vitamins B5 and E support skin conditioning
• 24-hour hydration claims backed by formula design (cosmetic benefits)

What’s the best way to apply and get a natural finish?

The built-in soft-tip applicator makes targeted or all-over application easy: one click for spot coverage, three clicks for full-face. Blend with a brush or sponge for a seamless, glowing result that won’t cake or crease.

• Use 1 click for concealing blemishes or dark circles
• Use 3 clicks for all-over coverage like a lightweight foundation
• Blend with a small precision brush for under-eye work
• For all-over blending, a fuller complexion brush achieves airbrushed coverage

Is this suitable for sensitive or mature skin?

Formulated without fragrance and parabens, the concealer is dermatologist- and allergy-tested to be gentle on sensitive skin while addressing concerns common to mature skin. The hydrating, creaseless formula is designed to be flattering on textured or aging skin types.

• Dermatologist and allergy tested
• Fragrance-free and paraben-free for gentler wear
• Ideal for aging skin thanks to plumping hydration
• Vegan formulation aligns with many clean-beauty preferences

Who is this for? This concealer is designed for anyone seeking medium, radiant coverage with skincare benefits — especially people wanting a creaseless finish, those with dry or mature skin in need of hydration, and makeup users who prefer quick, multitasking products. Shade 115 Fairest Cool is tailored for very fair complexions with cool undertones who want a brightening, natural-looking concealment that doubles as a skin-conditioning serum.

Ingredients

AQUA / WATER / EAU • COCO-CAPRYLATE/CAPRATE • HYDROGENATED POLYISOBUTENE • GLYCERIN • PROPANEDIOL • SYNTHETIC FLUORPHLOGOPITE • PROPYLENE GLYCOL • SORBITAN ISOSTEARATE • POLYGLYCERYL-6 POLYRICINOLEATE • NIACINAMIDE • PHENOXYETHANOL • MAGNESIUM SULFATE • DISODIUM STEAROYL GLUTAMATE • HYDROXYACETOPHENONE • PARAFFIN • DISTEARDIMONIUM HECTORITE • CERA MICROCRISTALLINA / MICROCRYSTALLINE WAX / CIRE MICROCRISTALLINE • CAPRYLYL GLYCOL • SILICA SILYLATE • BUTYLENE GLYCOL • SYNTHETIC WAX • TOCOPHEROL • CAFFEINE • SODIUM POLYGLUTAMATE • PANTHENOL • SODIUM HYALURONATE • TRISODIUM ETHYLENEDIAMINE DISUCCINATE • ALUMINUM HYDROXIDE • ADENOSINE • CARBOMER • SODIUM LACTATE • POLYSORBATE 20 • PALMITOYL TRIPEPTIDE-1 • PALMITOYL TETRAPEPTIDE-19