AVEDA Blue Malva Shampoo for Blonde & Gray Hair, Liter (33.8 fl oz) — Purple Toner that Neutralizes Brassiness

AVEDA Blue Malva Shampoo is a purple-toning, 95% naturally derived formula that neutralizes brassiness and restores cool, silvery brightness to gray and blonde hair over time.

This salon-grade shampoo blends blue malva and coneflower with AVEDA’s Pure-Fume aromatic profile to gently counteract yellow and orange tones while helping hair feel clean, conditioned, and luminous. Formulated without common harsh additives and created from mostly plant-based ingredients per ISO 16128, it’s designed for regular use by anyone who wants cooler, clearer color in natural, highlighted, or chemically treated blonde and gray hair.

How does this shampoo reduce brassiness and yellow tones?

Blue Malva Shampoo deposits subtle cool pigments to counteract warm yellow and orange reflections, helping hair look more silvery and neutral. It works gradually with repeated use rather than delivering instant, heavy dye coverage, so results appear more natural and buildable.

• Contains blue malva and coneflower to neutralize warm tones
• Blue-violet pigments tone brass and yellow over time
• Gentle cleansing base removes residue that exaggerates brassiness

Will this be safe for chemically treated, highlighted, or gray hair?

Yes — the formula is suitable for color-treated and lightened hair as well as naturally gray hair, because it avoids harsh sulfates and animal-derived ingredients that can strip or irritate. It helps maintain color balance while supporting moisture and shine.

• Formulated without SLS/SLES, parabens, phthalates, and mineral oil
• Helps maintain tone in highlighted, balayaged, and gray hair
• Designed for regular use without aggressive stripping

How often should I use AVEDA Blue Malva Shampoo and how do I apply it?

Usage frequency depends on your hair’s porosity and the degree of brassiness: once or twice a week is common for maintenance, with more frequent use for stronger toning needs. Apply to wet hair, lather, leave on briefly to allow pigment action, then rinse; follow with a conditioner for best results.

• Start with 1–2 uses per week; adjust as needed
• Work through lengths and ends, leave on for a minute or two for toning
• Rinse thoroughly and follow with conditioner or treatment

What sensory and ingredient highlights should I expect?

The product carries AVEDA’s Pure-Fume aroma featuring certified organic ylang ylang, lemon, eucalyptus, and other plant essences for a botanical scent profile. The formula is 95% naturally derived and excludes synthetic fragrance, formaldehyde donors, petrolatum, and similar additives many users avoid.

• Pure-Fume aroma with certified organic ylang ylang, lemon, and eucalyptus
• 95% naturally derived ingredients (ISO 16128 basis)
• Free from synthetic fragrance, parabens, and animal-derived ingredients

Who is this for? AVEDA Blue Malva Shampoo is ideal for people with natural or color-treated blonde, silver, or gray hair who want to reduce warm tones and enhance cool brightness without heavy, temporary dyes. It’s a good fit for those seeking a plant-forward, cruelty-free hair care option with a refined, botanical scent and regular-use toning that layers subtly over time.

Ingredients

Ingredients: Aqueous (water Aqua Eau) Extracts Extraits Aqueux:malva Sylvestris (mallow) Leaf Powder, Prunus Amygdalus Dulcis (sweet Almond) Bark Powder, Centaurea Cyanus Flower Extract, Aloe Barbadensis Leaf Juice, Ammonium Lauryl Sulfate, Disodium Laureth Sulfosuccinate, Lauramidopropyl Betaine, Wheat Amino Acids, Panthenol, Tocopherol, Babassuamidopropyl Betaine, Peg-6 Cocamide, Dimethicone Peg-7 Cocoate, Cocamidopropyl Pg-dimonium Chloride Phosphate, Polyquaternium-10, Isostearamidopropyl Morpholine Lactate, Glycerin, Fragrance (parfum), Geraniol, Linalool, Limonene, Glycine Soja (soybean) Oil, Sodium Chloride, Polysorbate 80, Maltodextrin, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Methylchloroisothiazolinone, Methylisothiazolinone, Annatto (ci 75120), Ext. Violet 2 (ci 60730) ILN41488 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.