AVEDA Botanical Kinetics Purifying Gel Cleanser for Normal-to-Oily Skin — 16.9 fl oz, 97% Naturally Derived, Lavender & Vitamin E

AVEDA Botanical Kinetics Purifying Gel Cleanser is a gentle, foaming gel face wash formulated for normal to oily skin that removes oil, makeup, and surface impurities while using 97% naturally derived* ingredients.

Designed as the cleansing step in the Botanical Kinetics line, this 16.9 fl oz gel harnesses coconut and babassu-derived surfactants to dissolve impurities without stripping. Lavender and vitamin E help support a comfortable feel after rinsing, and the dermatologist-tested formula fits morning and evening routines. Use it before your preferred Botanical Kinetics serums and moisturizers to prepare skin for treatment and hydration.

How does this cleanser remove oil and makeup without over-drying?

The gel uses plant-derived surfactants from coconut and babassu that lift sebum and makeup from the skin surface and rinse clean. Because the formulation is balanced for normal to oily skin, it foams enough to clarify without leaving skin tight or parched.

• Gentle coconut- and babassu-derived surfactants dissolve oils and residues.
• Foaming action helps carry impurities away during rinsing.
• Formulated to avoid harsh stripping agents that can cause dryness.

What ingredients support skin comfort and natural sourcing?

Key ingredients include lavender for a calming scent profile and vitamin E for skin comfort. The formula is 97% naturally derived* and aligns with AVEDA’s plant-forward approach while being dermatologist tested.

• Lavender contributes a soothing aroma and sensorial benefit.
• Vitamin E provides antioxidant-supporting properties for a smoother feel.
• 97% naturally derived* composition reflects botanical sourcing priorities.

How do I incorporate it into my daily skincare routine?

Use the gel cleanser both morning and night as the first step to remove impurities and prep skin. Apply a small amount to damp face and throat, gently massage to activate the foam, rinse with warm water, then follow with serums and moisturizer from the Botanical Kinetics range.

• AM: cleanse, treat with serum, then apply moisturizer and SPF.
• PM: cleanse to remove makeup and oil, follow with targeted treatments.
• Suitable as the daily foundational step in multi-step routines.

Is this product cruelty-free and suitable for conscious shoppers?

Yes — AVEDA is Leaping Bunny approved and the brand states the product is 100% vegan and made with sustainability commitments. The clean formula and company certifications make it a fit for buyers seeking ethically minded skincare options.

• Leaping Bunny approved cruelty-free status.
• 100% vegan formulation as stated by the brand.
• Part of AVEDA’s Botanical Kinetics line focused on plant-based performance.

Who is this cleanser for: people with normal to oily skin who want a daily foaming gel that clears oil and surface impurities without harsh stripping. It’s a practical choice for anyone building a multi-step Botanical Kinetics routine, shoppers looking for plant-forward ingredients and certified cruelty-free products, and those who prefer a refreshing, lavender-scented cleanse in the morning and evening.

Ingredients

Ingredients: Water Aqua Eau, Sodium Methyl Cocoyl Taurate, Glycerin, Babassuamidopropyl Betaine, Sodium Chloride, Caffeine, Helianthus Annuus (sunflower) Seed Oil, Tocopherol, Guar Hydroxypropyltrimonium Chloride, Xanthan Gum, Citric Acid, Fragrance (parfum), Geraniol, Linalool, Citronellol, Eugenol, Limonene, Sodium Phytate, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol ILN42887 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.