AVEDA Botanical Repair Purple Toning Shampoo for Blonde, Silver & Grey Hair — 6.7 fl oz, Silicone-Free Repair

AVEDA Botanical Repair Purple Toning Shampoo is a violet-toned, 96% naturally derived cleansing treatment that brightens blonde, silver, and grey hair while helping strengthen and repair fragile strands.

If your lightened or natural blonde, silver, or grey hair is showing unwanted yellow or brassy hues, this purple shampoo delivers immediate neutralizing pigments plus plant-based bond-building to support hair resilience. Formulated without silicones, sulfates, drying alcohols, parabens, or animal-derived ingredients, it lifts brassiness and progressively tones each wash while providing gentle cleansing and repair support.

How quickly will I see tone correction?

You can notice reduced yellow and brassy tones after a single application thanks to concentrated violet pigments designed to neutralize warm undertones. Results vary by porosity, previous color, and processing history, but most users report visibly cooler blonde or silver after one use.

• Neutralizes brassiness up to 5X in one use (vs. non-toning shampoo).
• Progressive toning with regular use for maintenance.
• Works on natural blondes, lightened hair, silver, and grey shades.

Will it strengthen and repair chemically treated hair?

The formula includes plant-derived bond-building technology that supports strand integrity from within, helping hair feel stronger and less fragile over time. This is a cosmetic repair strategy to improve manageability and reduce the look of damage when used as directed.

• Plant-based bond builders help reinforce weakened fiber structure.
• Gentle cleansing avoids additional stripping of moisture and color.
• Suitable for repeated use during tone-building phase, then as needed for upkeep.

How do I use it without over-toning or drying my hair?

Apply to wet hair, massage evenly, and leave in for 1–3 minutes depending on desired toning intensity; then rinse thoroughly. Start with shorter exposure if you have porous or very light hair, and increase gradually until you reach your preferred coolness.

• Use each wash day until desired tone is reached, then weekly or as needed.
• Adjust leave time based on hair porosity and initial brassiness level.
• Follow with a conditioner or Aveda Botanical Repair treatment for best hydration and smoother texture.

Is this product clean, cruelty-free, and safe for colored hair?

This shampoo is 96% naturally derived by ISO standards, formulated without common harsh ingredients like silicones, sulfates, parabens, and drying alcohols. AVEDA is vegan, Leaping Bunny approved, and the product is created with Aveda’s Pure-Fume aroma using certified organic flower and plant essences.

• Free from silicones, SLS/SLES, parabens, and animal-derived ingredients.
• Vegan formula and cruelty-free certification for ethical shoppers.
• Designed to be color-friendly while providing toning benefits.

Who is this for: AVEDA Botanical Repair Purple Toning Shampoo is made for people with blonde, lightened, silver, or grey hair who want to reduce warm or yellow tones while supporting the resilience of fragile strands. It suits all textures and is especially helpful for those seeking a cleaner, plant-forward option to maintain cool, bright color between salon visits.

Ingredients

Ingredients: Water Aqua Eau, Ammonium Lauryl Sulfate, Glycerin, Babassuamidopropyl Betaine, Decyl Glucoside, Glycol Stearate, Hydroxypropylammonium Gluconate, Hydroxypropylgluconamide, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Ext. Violet 2 (ci 60730), Citric Acid, Tartaric Acid, Ammonium Sulfate, Sodium Chloride, Fragrance (parfum), Limonene, Linalool, Citronellol, Geraniol, Eugenol, Benzyl Alcohol, Benzyl Benzoate, Benzyl Salicylate, Hydroxycitronellal, Sodium Citrate, Sodium Phytate, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Benzoic Acid ILN53626 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.