Aveeno Color Protect Strengthen+ Shampoo — Fresh Blackberry Quinoa, 12 fl oz, Sulfate-Free

Aveeno Color Protect Strengthen+ Blackberry Quinoa Shampoo soothes the scalp and helps protect color-treated hair from breakage while leaving a fresh blackberry scent.

This gentle, farm-inspired shampoo blends oat, blackberry extract, and quinoa protein to support a healthier scalp and stronger strands. Formulated without sulfates, parabens, or dyes, it’s designed for people who want to preserve color and reduce damage from styling and daily wear. The formula puts oat first to calm and balance the scalp, while the fruit and protein elements help shield hair fibers and maintain vibrancy.

How does this shampoo protect color-treated hair?

The combination of quinoa protein and blackberry extract helps reinforce weakened hair and reduces the appearance of color fade. By cleansing without harsh sulfates, the formula removes build-up while maintaining the hair’s natural oils and tint. Regular use supports longer-lasting color and smoother-looking strands.

• Quinoa protein fortifies strands to resist breakage.
• Sulfate-free surfactants cleanse gently without stripping dye.
• Blackberry extract contributes antioxidants and a fresh scent.
• Oat helps maintain a balanced scalp for healthier color retention.

Will this soothe a dry or sensitive scalp?

Oat is the primary ingredient and is known for calming and moisturizing properties, helping to create a more comfortable scalp environment. The creamy lather cleans without aggressive detergents, which can irritate sensitive skin. Users with mild dryness or irritation often notice reduced tightness and less flaking when used consistently.

• Oat-first formula to support scalp comfort.
• Mild cleansing agents reduce irritation risk.
• Moisture-balancing action helps minimize dryness.
• Free of dyes and parabens to lower sensitivity triggers.

How does this shampoo strengthen hair against breakage?

Quinoa protein works on the hair shaft to improve elasticity and resilience, while the overall nutrient blend helps smooth and protect cuticles. Cleansing removes residues that weigh hair down, allowing strands to move more freely and suffer less mechanical stress from brushing and styling. Over time, hair appears less prone to split ends and snapping.

• Protein infusion rebuilds weak points along the shaft.
• Lightweight conditioning reduces friction and tangling.
• Consistent use decreases visible breakage and frizz.
• Formulated to pair well with conditioners for added strength.

What fragrance and sensory experience can I expect?

The shampoo offers a fresh, lightly fruity blackberry aroma that’s noticeable but not overpowering. The texture produces a silky, easy-to-rinse lather that leaves hair feeling clean and manageable. Scented from botanical-inspired ingredients rather than heavy synthetic dyes, it fits smoothly into everyday routines.

• Subtle blackberry-fruit fragrance for an uplifting wash.
• Creamy lather that rinses clean without residue.
• No added dyes—scent comes from botanical blend.
• Suitable for daily or frequent use on color-treated hair.

This shampoo is best for people with color-treated or heat-styled hair who want gentle, strengthening cleansing without sulfates or parabens. It suits those with sensitive scalps seeking calming oats, as well as anyone wanting to extend color vibrancy and reduce breakage. Pair it with a complementary Aveeno conditioner for fuller care, or use alone for a lighter routine that still protects and refreshes hair.

Ingredients

Colloidal Oatmeal Extract, Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycol Distearate, Rubus Villosus (Blackberry) Fruit Extract, Hydrolyzed Quinoa, PEG-7 Amodimethicone, Polyquaternium-22, Polyquaternium-39, PEG-150 Pentaerythrityl Tetrastearate, PPG-2 Hydroxyethyl Cocamide, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Laureth-4, Sodium Hydrolyzed Potato Starch Dodecenylsuccinate, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Propylene Glycol, Glycerin, Citric Acid, Sodium Citrate, Hexylene Glycol, Sodium Hydroxide, Sodium Benzoate, Fragrance (Parfum).