ALURAM Coconut Water Moisturizing Shampoo 33.8 fl oz — Sulfate-Free Hydration for Medium to Coarse Hair

ALURAM Coconut Water Moisturizing Shampoo is a salon-inspired, sulfate- and paraben-free cleanser that hydrates medium to coarse textured hair while boosting shine and manageability.

This large 33.8 fl oz bottle blends coconut water with baobab and avocado oils to gently remove impurities, replenish moisture, and help maintain color and texture. Formulated for both men and women, the shampoo was developed with stylist input to deliver a balance of strength and softness without harsh sulfates or animal testing. Use it as part of a clean-beauty routine to refresh hair between salon visits while protecting natural luster.

How does this shampoo hydrate without weighing hair down?

Instead of heavy silicones, the formula uses coconut water as a lightweight hydrator to attract and retain moisture. Nutrient-rich oils like baobab and avocado provide essential fatty acids that smooth the hair cuticle and help hair appear softer and more resilient.

• Light coconut water base for quick absorption and natural hydration
• Baobab oil to strengthen and support elasticity
• Avocado oil to add softness and shine without greasy residue
• Sulfate-free surfactants that gently cleanse without stripping moisture

Can I use it on color-treated or textured hair?

Yes — the formula is designed to be safe for color-treated and textured hair types, especially medium to coarse strands that need extra hydration. The mild cleansing system helps preserve color vibrancy while the oils help detangle and smooth textured hair, improving manageability.

• Color-safe, gentle cleansing helps maintain pigment
• Targets medium to coarse textures for improved definition
• Helps reduce friction during combing to minimize breakage
• Salon-inspired formulation created with stylist input

What makes this a clean-beauty choice?

ALURAM commits to transparent ingredient choices: this shampoo is cruelty-free and free from sulfates and parabens. The focus is on natural extracts and responsibly sourced oils to provide sensory luxury without unnecessary additives.

• Cruelty-free formula with no animal testing
• Sulfate- and paraben-free for gentler daily use
• Contains naturally derived coconut water and plant oils
• Formulated to align with sustainable, mindful beauty preferences

How should I use it in my routine for best results?

Apply to wet hair, lather, and rinse thoroughly. For medium to coarse or textured hair, follow with a matching conditioner or a deep-conditioning treatment to lock in moisture. Use as often as needed; frequency depends on styling habits and scalp needs.

• Wet hair thoroughly before applying a palm-sized amount
• Massage into scalp and lengths for 30–60 seconds, then rinse
• Pair with a conditioner for added softness and detangling
• For color-treated hair, alternate with a color-care product as desired

Who is this for: ALURAM Coconut Water Moisturizing Shampoo is aimed at anyone with medium to coarse hair seeking a hydrating, salon-quality cleanser without sulfates or parabens. It suits men and women who want to enhance shine, protect color, and improve manageability with a clean-beauty product that relies on plant-derived ingredients and stylist-led design. Ideal for those wanting a large, economical bottle for regular at-home use or family-shared routines.

Ingredients

Ingredients/Ingrédients: Coconut Water (Water/Aqua/Eau & Cocos Nucifera Fruit/Fruit Juice Extract) Sodium C14-16 Olefin Sulfonate Cocamide MIPA Sodium Lauroyl Methyl Isethionate Cocamidopropyl Hydroxysultaine Glycerin Persea Gratissima (Avocado) Oil* Adansonia Digitata (Baobab) Fruit Oil* Sclerocarya Birrea (Marula) Seed Oil* Hippophae Rhamnoides (Sea Buckthorn) Oil* Cocos Nucifera (Coconut) Oil* Charcoal Powder Biotin Phospholipids Lauryl Glucoside Decyl Glucoside Cocamidopropyl Betaine Sodium Cocoyl Isethionate Sodium Lauroyl Lactylate PPG-3 Caprylyl Ether Fragrance (Parfum) Phenoxyethanol Guar Hydroxypropyltrimonium Chloride Sodium Methyl Oleoyl Taurate Polyquaternium-7 Ethylhexylglycerin Trisodium Ethylenediamine Disuccinate Citric Acid Maltodextrin Benzyl Alcohol Benzyl Salicylate Hexyl Cinnamal Limonene *certified organic ingredients