VERB Purple Shampoo — 12 fl oz toning shampoo to neutralize brass and hydrate blonde, sulfate-free

VERB Purple Shampoo is a sulfate-free toning shampoo that deposits violet pigment to reduce brassy yellow tones and brighten blonde, grey, and silver hair while adding moisture and shine.

Keep salon-fresh tones between appointments with a gentle, color-safe shampoo formulated to tone and hydrate. VERB Purple Shampoo uses professional-grade violet pigment to counteract unwanted warmth, while antioxidant-rich açaí, frankincense oil, and coconut fatty acids help soften and condition strands. The formula is vegan, PETA-certified, and free from parabens, gluten, and harsh sulfates, making it suitable for color-treated hair and everyday use for most hair types.

How does VERB Purple Shampoo reduce brassiness without drying hair out?

The shampoo balances color correction with hydration: violet pigment neutralizes yellow-orange undertones while nourishing extracts help prevent the drying effect typical of some toning products. Instead of stripping hair, this formula cleanses and lays down a corrective pigment to improve tone instantly.

• Pro-grade violet pigment deposits corrective color to cancel brassy hues.
• Açaí extract delivers antioxidants and moisture to brittle or faded hair.
• Frankincense oil smooths the cuticle for increased shine and manageability.
• Coconut fatty acids enhance softness and protect against tangling.

When and how often should I use this purple shampoo to see results?

Use VERB Purple Shampoo whenever unwanted yellow tones appear—many users notice improved tone after a single wash. Frequency depends on your hair’s porosity and color: some people use it once a week, others every few washes for maintenance.

• Apply a small amount to wet hair, lather from roots to ends for even coverage.
• Rinse thoroughly; leave-in time can be adjusted according to desired toning strength.
• Follow with a hydrating mask or conditioner (Verb Purple Mask recommended) for extra nourishment.

Is this formula safe for color-treated and delicate hair types?

Yes—VERB Purple Shampoo is formulated to be color-safe and free from sulfates that can strip dye. The blend of conditioning agents and antioxidants supports fragile, chemically-treated hair while toning brassy shades.

• Sulfate-free and paraben-free to protect salon color from fading prematurely.
• Vegan and cruelty-free—PETA-certified for peace of mind.
• Designed for all textures: fine, thick, curly, straight, and chemically processed hair.

What visible benefits can I expect after using VERB Purple Shampoo?

After one use you should notice reduced brassiness and a cleaner, brighter appearance to blonde, grey, or silver hair. Continued use helps maintain cooler tones, improved shine, and softer, more manageable strands.

• Neutralizes yellow/orange undertones for a refreshed color look.
• Enhances shine and smoothness through conditioning ingredients.
• Helps hair look polished between salon visits with regular maintenance.

Who is this for: VERB Purple Shampoo is ideal for people with lightened, highlighted, grey, or silver hair who want an easy at-home way to neutralize brassy tones. It suits those who prioritize clean, vegan formulas and need a gentle, conditioning toner safe for color-treated and textured hair. If you want to keep blondes bright and silvers crisp without over-drying, this shampoo is designed to fit into a regular haircare routine alongside a hydrating mask or conditioner.

Ingredients

Verb® Purple Shampoo: Aqua/Water/Eau, Sodium Lauroyl Sarcosinate, Cocamide Mea, Glycerin, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium C14-16 Olefin Sulfonate, Laureth-3, Dimethyl Isosorbide, Boswellia Carterii Oil, Euterpe Oleracea Fruit Extract, Panthenol, Anhydroxylitol, Calcium Gluconate, Carnosine, Gluconolactone, Hydroxypropylammonium Gluconate, Hydroxypropylgluconamide, Maltodextrin, Xylitol, Xylitylglucoside, Maleic Acid, Glycol Distearate, Trideceth-12, Glycol Stearate, PEG-150 Distearate, PEG-12 Dimethicone, Parfum/Fragrance, Polyquaternium-7, Polyquaternium-10, Quaternium-80, Sarcosine, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Amodimethicone, Lauric Acid, Xanthan Gum, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Potassium Sorbate, Sodium Benzoate, Cetrimonium Chloride, Peg-12 Allyl Ether, Citric Acid, BHT, Linoleamidopropyl PG-Dimonium Chloride Phosphate Dimethicone, Sodium Sulfate, Propylene Glycol, Sodium Acetate, Isopropyl Alcohol, Benzyl Alcohol, Silica, Dehydroacetic Acid, Tartaric Acid, CI 60730 (Ext. Violet 2), Amyl Cinnamyl, Benzyl Cinnamate, Benzyl Salicylate, Citral, Citronellol, Geraniol, Hexyl Cinnamyl, Hydroxycitronellal, Butylphenyl Methylpropional, Limonene, Linalool, Alpha-Isomethyl Ionone. VPS01-S21. ingredients listed may vary slightly from products received. please refer to your packaging for the most up-to-date ingredient information and any warnings or instructions.