VERB Hydrate Shampoo 12 oz — Sulfate-Free Hydrating Shampoo for Dry, Frizzy Hair with Argan & Ceramide

VERB Hydrate Shampoo is a moisture-rich cleanser designed to reduce frizz and replenish dry, thirsty hair for softer, smoother strands.

Formulated around hydrating botanical oils and a moisture-locking ceramide complex, VERB Hydrate Shampoo gently removes buildup while restoring pliability and shine. The sulfate- and silicone-free formula uses argan and babassu oils plus a hydrating complex to target frizz and dryness without weighing hair down. Clinical third-party testing of the full Hydrate collection showed increased hydration and significant frizz reduction when used as a system.

How does VERB Hydrate Shampoo improve hair moisture?

The shampoo delivers replenishing lipids and humectants that attract and hold water in the hair shaft, while ceramide components help seal the cuticle. This combination supports elasticity and reduces straw-like texture so hair feels softer to the touch after rinsing.

• Argan oil supplies antioxidants and fatty acids to nourish strands.
• Babassu oil penetrates for deeper conditioning without greasiness.
• Moisture-locking ceramide helps seal hydration into the cuticle.
• Hydrating complex increases surface moisture and manageability.

Will it help control frizz on humid days?

VERB Hydrate Shampoo reduces frizz by smoothing the hair surface and improving moisture balance, so strands are less reactive to humidity. For best results, pair it with the matching conditioner and styling products in the Hydrate line to create a protective, smoothing routine.

• Softens the cuticle to limit humidity-induced swelling.
• Creates a smoother strand profile for easier styling.
• Works best as part of the full Hydrate collection for sustained frizz control.
• Free of sulfates and silicones for gentle, long-term care.

Is this shampoo suitable for color-treated or damaged hair?

The gentle, sulfate-free formulation is compatible with color-treated hair and aims to restore softness without stripping pigments. Its nourishing oils and ceramide support weakened or over-styled strands, helping improve shine and manageability over multiple washes.

• Sulfate-free cleansing to protect hair color longevity.
• Hydrating ingredients help repair rough, dry areas of the shaft.
• Does not contain silicones that can mask true hair condition.
• Vegan and cruelty-free, safe for routine use on treated hair.

What should I expect in texture, scent, and results?

The shampoo has a lightweight gel-cream consistency that lathers to cleanse without heavy residue. You’ll notice softer, more manageable hair after a few uses; continued use with the Hydrate Conditioner enhances shine, elasticity, and frizz reduction.

• Light, non-greasy texture rinses clean and detangles.
• Subtle, fresh scent keeps hair smelling clean without overpowering.
• Progressively smoother results when used consistently.
• Clinically measured improvements when paired with the full Hydrate collection.

Who is this for? VERB Hydrate Shampoo is made for people with dry, frizzy, or overworked hair seeking a gentle yet effective hydration boost. It suits color-treated, heat-styled, and chemically processed hair types that need moisture, softness, and improved manageability without silicones or harsh sulfates. If your routine requires cruelty-free, vegan products made in the USA and you want a lightweight formula that can be combined with targeted conditioners and styling creams, this shampoo is designed to fit into that regimen.

Ingredients

Aqua/Water/Eau, Sodium C14-16 Olefin Sulfonate, Cocamide MIPA, Cocamidopropyl Hydroxysultaine, Cocamidopropyl Betaine, Acrylates/Beheneth-25 Methacrylate Copolymer, Glycol Distearate, Pyrus Malus (Apple) Fruit Extract, Argania Spinosa (Argan) Kernel Oil, Orbignya Oleifera Seed Oil, Ceramide NP, Squalane, Lauryl/Myristyl Polyricinoleate, Ethylhexyl Olivate, Ethylhexylglycerin, Glycerin, Polyquaternium-7, Parfum/Fragrance, Sodium Lauroyl Sarcosinate, Guar Hydroxypropyltrimonium Chloride, Aminomethyl Propanol, Sodium Hydroxide, Trisodium Ethylenediamine Disuccinate, Citric Acid, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Benzyl Salicylate. VHS04-G23. ingredients listed may vary slightly from products received. please refer to your packaging for the most up-to-date ingredient information and any warnings or instructions.