VERB Curl Shampoo — Moisturizing Cleanser for Waves, Curls & Coils, 12 fl oz | Frizz Control & Definition

This shampoo uses VERB’s SunflowerCurl™ Complex plus cold-pressed golden jojoba and castor oils to lift impurities while preserving moisture so textured hair feels cleaner, softer, and easier to style. The sulfate- and paraben-free formula cleans without stripping, helps improve curl retention, and is vegan and PETA-certified cruelty free. It’s designed to work across curl patterns—from loose waves to tight coils—so you can maintain shape and manageability with less frizz.

How does VERB Curl Shampoo clean without drying out my curls?

The formula replaces harsh surfactants with milder cleansing agents and conditioning oils that remove dirt and buildup while keeping natural oils intact. That balance reduces the common squeaky-dry feeling after shampooing, so curls retain elasticity and softness.

• SunflowerCurl™ Complex for gentle lift of impurities
• Cold-pressed golden jojoba oil to mimic natural scalp oils
• Castor oil to help smooth cuticles and maintain moisture
• Sulfate-, paraben-, silicone-, and gluten-free cleansing system

Will this shampoo reduce frizz and improve definition?

Yes—when used as part of the full VERB Curl collection, clinical testing showed substantial frizz reduction after one use. The shampoo primes strands by cleansing and adding slip, which helps curl clumps form and hold their pattern when combined with conditioners and stylers.

• Proven frizz reduction when paired with the collection
• Increases curl retention and memory over time
• Improves manageability for easier detangling and styling

Is this product safe for all curl types and coloring treatments?

VERB Curl Shampoo is formulated for a wide range of textured hair—the mild cleansers and hydrating oils suit fine to coarse curls and coils. Because it’s free of sulfates and harsh additives, it is gentler on color-treated hair than traditional sulfate shampoos, though always test if you have a recent color service.

• Suitable for waves, loose curls, tight curls, and coils
• Sulfate-free for gentler color maintenance
• Vegan and cruelty-free formulation

How should I use VERB Curl Shampoo for best results?

Wet hair thoroughly, apply a quarter-sized amount for short hair or larger for long/thick hair, massage into the scalp, then rinse. Follow with a hydrating conditioner or the rest of the VERB Curl collection to lock in definition and reduce frizz further.

• Massage into scalp for even distribution and gentle detangling
• Rinse and pair with a moisturizing conditioner or leave-in
• Use regularly to improve curl memory and manageability

Who this is for: VERB Curl Shampoo is aimed at anyone with textured hair who wants a gentler, moisture-preserving cleanse that helps reduce frizz and enhance curl pattern. It’s a good fit for people with natural waves, curls, or coils who prefer formulas free from sulfates, silicones, and parabens, and for those who value vegan and cruelty-free products. If you follow a multi-step curl routine, this shampoo pairs well with conditioners and stylers in the VERB Curl line to maximize definition and softness.

Ingredients

Aqua/Water/Eau, Sodium Lauroyl Methyl Isethionate, Sorbitol, Lauryl Betaine, Glycol Distearate, Simmondsia Chinensis (Jojoba) Seed Oil, Ricinus Communis (Castor) Seed Oil, Hippophae Rhamnoides Fruit Oil, Helianthus Annuus (Sunflower) Oil, Helianthus Annuus Flower Extract, Helianthus Annuus (Sunflower) Seed Extract, Helianthus Annuus (Sunflower) Sprout Extract, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Maltodextrin/VP Copolymer, Mannitol, PVP, Panthenol, PEG-150 Distearate, PEG-12 Dimethicone, PEG-12 Allyl Ether, Sorbeth-230 Tetraoleate, Silicone Quaternium-16/Glycidoxy Dimethicone Crosspolymer, Polyquaternium-7, Polyquaternium-10, Quaternium-80, Amodimethicone, Xanthan Gum, Glycerin, Ethylhexylglycerin, Parfum/Fragrance, Decyl Glucoside, Citric Acid, Isopropyl Alcohol, Stearamidopropyl Dimethylamine, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, Trideceth-12, Undeceth-11, Undeceth-5, Sodium Chloride, Sorbitan Laurate, Sodium Citrate, Fumaric Acid, Propylene Glycol, Butylene Glycol, Sodium Acetate, Gluconolactone, Calcium Gluconate, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Hydroxycitronellal, Limonene, Linalool. VCS02-L23. ingredients listed may vary slightly from products received. please refer to your packaging for the most up-to-date ingredient information and any warnings or instructions.