Tower 28 ShineOn Lip Gloss Jelly — Magic (0.13 oz), non-sticky hydrating sheer gloss

Tower 28 ShineOn Lip Gloss Jelly in Magic is a non-sticky, hydrating lip gloss that delivers high-gloss shine, gentle conditioning, and a sheer beachy tint safe for sensitive lips.

ShineOn Lip Gloss Jelly by Tower 28 blends the sheen of a glassy topper with the comfort of a balm. Designed for sensitive skin and lips, Magic gives a translucent, glossy wash of color while five conditioning oils lock in moisture. It avoids plumping agents, fragrances, and irritants, so you get glossy, cushiony lips without sting or dryness.

How does ShineOn give glossy shine without feeling sticky?

The formula is a lightweight jelly that spreads smoothly and dissipates tack, leaving a glossy surface rather than a clingy film. Texture and ingredients were selected to prioritize slip and comfort for frequent wear.

• Jelly-like consistency for smooth glide and even coverage.
• Non-sticky finish that reduces transfer and build-up.
• Sheer color that enhances natural lip tone without heaviness.

What hydrating ingredients are in this lip gloss and how do they help?

ShineOn combines a blend of five conditioning oils that nourish and protect the lip barrier while providing ongoing hydration with each application. These oils leave lips softer over time instead of stripping moisture.

• Multi-oil blend replenishes lip moisture and adds shine.
• Lightweight emollients prevent the tight, dry feel common with many glosses.
• Formulated to rinse off cleanly—no greasy residue buildup.

Can I use Magic alone or over other lip products?

Magic works both as a standalone dewy tint and as a glossy topper over liners or lipsticks. It layers smoothly and enhances depth and shine without altering the original product’s finish dramatically.

• Apply solo for a subtle, beachy-tinted sheen.
• Layer over lipstick to amplify shine and create dimension.
• Pairs well with liners like Tower 28 OneLiner for precise definition.

Is this gloss safe for sensitive lips and what does "Good. Clean. Fun." mean?

Tower 28 formulates with sensitive skin in mind—no fragrances, no plumping irritants, and no stinging agents—so the product is built to be comfortable for many reactive users. The brand ethos means high-performance formulas that prioritize safe, approachable ingredients while keeping beauty playful.

• Free from known irritants like fragrances and plumping agents.
• Dermatologist-minded formulation for reactive skin and lips.
• Easy, everyday application focused on comfort and joy.

Who is this for: ShineOn Lip Gloss Jelly in Magic is ideal for anyone who wants a glossy, natural-looking finish with hydrating benefits—especially people with sensitive lips who avoid fragrances and plumping ingredients. It's great for everyday dewy looks, layering over color to boost shine, or keeping in a bag for quick hydration and glossy touch-ups without irritation.