Too Faced Born This Way Natural Finish Liquid Foundation — 1.01 fl oz, Hydrating Medium-to-Full Coverage, Longwear

This bestselling liquid foundation blurs the line between skin and makeup. Built to resist sweat, humidity, and transfer while remaining lightweight and hydrating, it aims to give a skinlike finish that looks undetectable in photos and in person. The formula is vegan, cruelty-free, and designed to stay true to shade throughout the day without caking, creasing, or streaking.

How natural will my skin look when I wear this foundation?

The Born This Way foundation is formulated for a natural, skinlike finish that minimizes the look of pores and fine lines. Coverage is adjustable from medium to full, so you can layer where you need extra coverage and keep other areas sheer to preserve a realistic skin texture.

• Weightless, hydrating base for a dewy but natural sheen
• Buildable medium-to-full coverage without cakiness
• Improves perceived skin tone while remaining photo-friendly

Will it last through long days, humidity, or sweat?

Yes—the formula is engineered for long wear and is resistant to sweat, humidity, and water, helping maintain coverage and color fidelity. It’s also transfer resistant and fadeproof, so touch-ups are minimal even when your day is active.

• Up to 24-hour wear for extended events or travel
• Waterproof and humidity-resistant performance
• Transfer-resistant finish reduces smudging on clothing and masks

How does it feel on skin and work with different skin types?

The foundation is hydrating yet oil-free, designed to sit comfortably on a range of skin types from normal to combination. It avoids pore-clogging or streaking, making it suitable for layering with skincare and primers to customize finish and longevity.

• Hydrating formulation that won’t feel heavy or greasy
• Non-caking, non-poring, and non-streaking for smooth application
• Pairs well with mattifying or luminous primers depending on your preference

What performance can I expect in photos and under bright light?

Born This Way is described as photo-friendly and designed to keep the shade true without flashback, so images appear natural. The finish diffuses imperfections and captures light in a subtle way to avoid exaggerated shine or flatness in photos.

• Photo-friendly pigments to reduce flashback
• Natural diffusion of line and pore appearance for camera-ready skin
• Consistent color wear throughout the day and evening

Who is this for: This foundation fits anyone seeking a versatile, buildable base that looks like skin but offers reliable long wear—ideal for everyday wearers, event-goers, photographers, and those who want a vegan, cruelty-free formula. If you want a hydrating, non-greasy foundation that holds up to humidity and activity while remaining camera-ready, Too Faced Born This Way provides a balance of natural finish and lasting coverage.

• Size: 1.01 fl oz (30 mL)
• Finish: Natural / skinlike
• Coverage: Medium-to-full, buildable
• Key features: 24-hour wear, waterproof, sweat & humidity proof, transfer resistant, non-caking, vegan & cruelty-free

Ingredients

Ingredients: Water Aqua Eau, Dimethicone, Coco-caprylate/caprate, Trimethylsiloxysilicate, Phenyl Trimethicone, Cetyl Peg/ppg-10/1 Dimethicone, Propanediol, Polyglyceryl-4 Isostearate, Glycerin, Mica, Sodium Hyaluronate, Rhododendron Ferrugineum Extract, Cocos Nucifera (coconut) Fruit Juice, Tocopheryl Acetate, Caprylyl Glycol, Methicone, Cocos Nucifera (coconut) Liquid Endosperm, Disteardimonium Hectorite, Sodium Chloride, 1,2-hexanediol, Trisodium Ethylenediamine Disuccinate, Sodium Dehydroacetate, Sodium Benzoate, Potassium Sorbate, [+/- Titanium Dioxide (ci 77891), Iron Oxides (ci 77491), Iron Oxides (ci 77492), Iron Oxides (ci 77499)] ILN53753 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.