Too Faced Born This Way Liquid Foundation — 1.01 fl. oz., Medium-to-Full Coverage, Natural Hydrating Finish

Too Faced Born This Way Natural Finish Longwear Liquid Foundation is a weightless, hydrating foundation that gives medium-to-full, natural-looking coverage with up to 24 hours of wear.

This foundation is designed to blur the line between skin and makeup: it hydrates without feeling heavy, resists sweat and humidity, and aims to maintain color true wear throughout the day. The oil-free, transfer-resistant formula minimizes the look of pores and improves overall skin tone in photos and everyday lighting. Vegan and cruelty-free, it comes in a portable 1.01 fl. oz. bottle for on-the-go application.

How long does the wear actually last and what conditions hold up?

Born This Way is formulated for extended wear, with claims of 24-hour durability that include resistance to sweat, humidity, and water contact. The transfer-resistant finish helps reduce fading and creasing during long days or special events. For best longevity, pair with a primer and set with a light powder in oil-prone areas.

• 24-hour wear performance for extended use
• Waterproof, sweat- and humidity-proof formulation
• Transfer resistant to limit rubbing off on clothing
• Resists creasing and fading for long-lasting coverage

What level of coverage and finish should I expect?

This liquid foundation delivers medium-to-full coverage that looks natural and skin-like rather than cakey. The finish reads as natural and hydrating — neither overly matte nor glossy — which helps photography and everyday appearances. Coverage is buildable, letting you conceal or even out without a heavy mask effect.

• Medium-to-full, buildable coverage
• Natural finish that appears skin-like in photos
• Non-caking and non-streaking application
• Helps reduce visible pore appearance

Is the formula suitable for sensitive or oily skin types?

The formula is oil-free, which can benefit those with oily or combination skin who want hydration without added oil. It’s non-poring and non-streaking, designed to sit smoothly on most skin textures, though individuals with sensitive skin should patch-test any new product. Because it’s hydrating and weightless, it can also work for drier types when paired with a nourishing moisturizer underneath.

• Oil-free base reduces excess shine for oily skin
• Hydrating feel works with drier complexions when layered
• Non-poring and non-streaking for smooth finish
• Recommended to patch-test if skin is reactive

How do I apply it for the best natural result?

Apply a small amount and blend outward with a damp sponge, brush, or fingertips for a skin-like effect. Build coverage gradually in areas that need more evening or concealment, and set the T-zone lightly if you have shine concerns. For event-ready longevity, use a primer first and finish with a setting spray.

• Start with moisturizer and optional primer
• Use a damp sponge or dense brush for even blending
• Build coverage in thin layers to avoid cakiness
• Set with powder or spray for extended wear

Who is this for: Born This Way Natural Finish Longwear Liquid Foundation suits everyday wearers and makeup enthusiasts who want a natural, photo-friendly finish with long-lasting performance. It appeals to those seeking medium-to-full, buildable coverage that remains hydrating yet oil-free, and to shoppers who prefer vegan and cruelty-free cosmetic options. Ideal for busy schedules, long events, photoshoots, or anyone wanting a durable foundation that still reads like skin.

Ingredients

Ingredients: Water Aqua Eau, Dimethicone, Coco-caprylate/caprate, Trimethylsiloxysilicate, Phenyl Trimethicone, Cetyl Peg/ppg-10/1 Dimethicone, Propanediol, Polyglyceryl-4 Isostearate, Glycerin, Mica, Sodium Hyaluronate, Rhododendron Ferrugineum Extract, Cocos Nucifera (coconut) Fruit Juice, Tocopheryl Acetate, Caprylyl Glycol, Methicone, Cocos Nucifera (coconut) Liquid Endosperm, Disteardimonium Hectorite, Sodium Chloride, 1,2-hexanediol, Trisodium Ethylenediamine Disuccinate, Sodium Dehydroacetate, Sodium Benzoate, Potassium Sorbate, [+/- Titanium Dioxide (ci 77891), Iron Oxides (ci 77491), Iron Oxides (ci 77492), Iron Oxides (ci 77499)] ILN53753 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.