tarte Shape Tape Concealer — Full-Coverage Creaseless Soft-Matte, 20B Light, 16-Hour

tarte Shape Tape Concealer is a full-coverage, creaseless concealer that delivers a soft-matte, brightening finish with up to 16 hours of wear using tape-inspired blurring technology.

This bestselling concealer is designed to instantly brighten under-eyes and even skin tone while minimizing the look of fine lines and texture. The formula blends full coverage with a natural matte finish, and the jumbo speed smoother applicator makes targeted coverage fast and precise. Vegan and cruelty-free, the product is formulated without parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate, and gluten.

How does Shape Tape deliver full coverage without looking heavy?

Shape Tape uses a high-opacity formula that conceals dark circles and discoloration while maintaining a skin-like matte finish. The product is formulated to avoid cakey buildup and sits smoothly over skin when blended properly.

• Full-coverage pigments for one-swipe concealment
• Tape-inspired blurring to reduce visible texture
• Soft-matte finish that reads natural in photos and daylight
• Jumbo speed smoother applicator for controlled placement

Will it crease under my eyes during the day?

Shape Tape is engineered to be crease-resistant with clinical results supporting extended wear. Proper application and minimal product layering help maintain a creaseless look for many hours.

• Clinically tested: longwear and crease-resistant performance
• Light, targeted application reduces excess product in fine lines
• Can be set with a translucent powder for extra longevity
• Works over skin-prep products like moisturizer or eye primer

What skin benefits and ingredients are included?

Beyond coverage, Shape Tape includes skin-conditioning butters and a brightening botanical to help skin appear hydrated and more radiant. These ingredients support comfort and appearance without greasy residue.

• Shea butter and mango butter to help moisturize and condition
• Licorice root extract to brighten under-eye discoloration
• Formulated without common irritants and harsh additives
• Vegan and cruelty-free formulation

How do I choose and apply shade 20B for best results?

Shade 20B (light) is intended for light complexions with a slight warm undertone. Apply in thin layers, focusing on targeted areas, then blend outward for a seamless finish.

• Use the jumbo applicator to dot product where coverage is needed
• Blend with a sponge, brush, or fingertips for natural edges
• Set with powder for oily skin or leave dewy for drier complexions
• Adjust formula with a small amount of moisturizer if too matte

Who this is for: Ideal for anyone seeking high-coverage concealing—especially those who want a brightened under-eye effect and longwear performance without heavy buildup. It suits people who prefer a soft-matte finish, vegan and cruelty-free formulas, and those looking to blur fine lines while keeping makeup photo-ready. Shade 20B best fits light skin tones with warm undertones; consider nearby shades for deeper or cooler tones.

Ingredients

Please refer to product packaging for the most up to date list of ingredients and country of origin. Water/Aqua/Eau, cyclopentasiloxane, cyclohexasiloxane, methyl methacrylate crosspolymer, butylene glycol, PEG-10 dimethicone, trimethylsiloxysilicate, sodium chloride, disteardimonium hectorite, cetyl PEG/PPG-10/1 dimethicone, aluminum hydroxide, amyl cinnamal, benzyl salicylate, convallaria majalis bulb/root extract, dimethicone/vinyl dimethicone crosspolymer, disodium EDTA, ethylhexylglycerin, geraniol, glycyrrhiza glabra (licorice) root extract, helianthus annuus (sunflower) seed oil, hexyl cinnamal, hydroxycitronellal, leontopodium alpinum flower/leaf extract, lilium candidum flower extract, limonene, linalool, magnolia liliflora flower extract, mangifera indica (mango) seed butter, olea europaea (olive) fruit oil, paeonia lactiflora root extract, fragrance/parfum, phenoxyethanol, tocopherol, triethoxycaprylylsilane, triethyl citrate, butyrospermum parkii (shea) butter, ulmus davidiana root extract, glycerin, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, TBHQ. (+/-): Titanium Dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499).