SEPHORA Collection Retractable Waterproof Eyeliner — 30 Matte Chocolate Brown, 12H Wear & Built-In Sharpener

This retractable eyeliner from SEPHORA Collection combines a rich matte chocolate-brown pigment with a soft, glide-on formula engineered for up to 12 hours of wear. Designed for everyday definition or soft smoky looks, the pencil’s waterproof and transfer-resistant finish keeps color in place without flaking or smudging. The compact size and integrated sharpener make it travel-friendly and easy to maintain a fine tip for lining or subtle shading.

How does the formula perform throughout a busy day?

The formula is crafted to resist water and transfer so your liner stays put through humidity, light perspiration, and long schedules. Its crease-resistant finish reduces midday touch-ups while the creamy texture helps prevent tugging during application. Expect consistent color payoff from morning to evening.

• 12-hour wear time for extended hold
• Waterproof and transfer-proof finish
• Creamy, blendable texture that won’t drag
• Matte finish for natural, defined looks

Is this pencil easy to use for beginners and pros?

The retractable design eliminates the need for constant sharpening while the included mini sharpener restores a precise point when needed. Beginners will appreciate the soft glide that reduces pulling on the delicate eye area, while experienced artists can smudge or line with control. The pencil’s size makes it comfortable for delicate detailing or filling in the lash line.

• Retractable mechanism for instant use
• Built-in sharpener for a fine tip when desired
• Soft texture suitable for lining, tightlining, or smudging
• Compact shape fits travel and touch-up kits

What looks can you create with shade 30 Matte Chocolate Brown?

Shade 30 is a deep, neutral chocolate that flatters warm and cool skin tones and adds softer definition than black. Use it to create subtle daytime definition, a smoky brown liner, or to warm up the lash line for a natural lift. The matte finish pairs well with both dewy and matte eye shadows.

• Natural definition for daily wear
• Soft smoky eye when blended along the lash line
• Perfect for filling gaps for fuller-looking lashes
• Complements neutral and warm eyeshadow palettes

How should I maintain and store the pencil?

Store the pencil capped and in a cool, dry place to preserve the texture and color performance. Use the built-in sharpener sparingly to maintain product longevity, and wipe the sharpener tip occasionally to avoid buildup. If formula softens in heat, briefly refrigerate to firm it before use.

• Keep capped when not in use to prevent drying
• Use included sharpener to restore precision
• Store away from direct heat or sunlight
• Replace if texture or scent changes

Who this is for: This eyeliner suits anyone seeking a reliable, everyday brown liner with easy application and long wear—ideal for commuters, travelers, makeup beginners, and pros who need a neutral, matte shade for natural or defined looks. It’s particularly useful for people who want durable, waterproof definition without frequent touch-ups and those who prefer a compact, low-maintenance pencil with an integrated sharpener for on-the-go precision.

Ingredients

Trisiloxane, Trimethylsiloxysilicate, Synthetic Wax, Dimethicone, Phenylpropyldimethylsiloxysilicate, Calcium Sodium Borosilicate, Calcium Aluminum Borosilicate, Diisostearyl Malate, C20-24 Alkyl Dimethicone, Silica, Lauroyl Lysine, Stearalkonium Hectorite, Caprylic/Capric Triglyceride, Polyglyceryl-3 Polyricinoleate, Dicalcium Phosphate, Tin Oxide, Synthetic Fluorphlogopite, Calcium Titanium Borosilicate, Aluminum Calcium Sodium Silicate, Polyhydroxystearic Acid, Propylene Carbonate, Isostearic Acid, Lecithin, Alumina, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, [+/- Mica, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499), Aluminum Powder (Ci 77000), Bismuth Oxychloride (Ci 77163), Blue 1 (Ci 42090), Bronze Powder (Ci 77400), Chromium Hydroxide Green (Ci 77289), Chromium Oxide Greens (Ci 77288), Copper Powder (Ci 77400), Ferric Ammonium Ferrocyanide (Ci 77510), Ferric Ferrocyanide (Ci 77510), Manganese Violet (Ci 77742), Ultramarines (Ci 77007), Yellow 5 (Ci 19140), Blue 1 Lake (Ci 42090), Yellow 5 Lake (Ci 19140)] ILN52860.