Schwarzkopf Professional Igora Royal permanent hair color 7-77 Medium Blonde Copper Extra — vivid copper tone, 100% gray coverage

Engineered by Schwarzkopf's colorists, the Igora Royal 7-77 formula targets stylists and experienced home users who want a high-impact medium blonde copper shade with consistent tone direction and dependable performance. This permanent cream color is part of the Igora Royal family, known for bold pigments, strong lift and color equalization even on porous hair. The result is a bright, copper-infused blonde with uniform coverage and lasting vibrancy.

How does 7-77 achieve vivid copper on medium blonde bases?

The shade 7-77 uses concentrated fashion pigments and a balancing system to deposit intense copper tones while maintaining clarity. It is formulated to work with standard developers for controlled lift and even color placement, producing a clear copper reflection without muddying.

• High-intensity copper pigments for saturated red-gold reflections
• Color equalization to prevent patchiness on porous hair
• Compatible with common peroxide strengths for predictable lift

Will this color cover gray or resistant hair?

Yes — Igora Royal is developed to provide full coverage on white or resistant hair types. The mix of pigment concentration and professional-grade carriers helps ensure uniform deposit from root to tip, even on thicker, resistant strands.

• Designed for up to 100% white hair coverage
• Strong pigment saturation maintains tone on resistant areas
• Use recommended processing times and developer strength for best results

How long does the color last and retain its vibrancy?

The formula boosts color retention so tones stay vivid between salon visits. While longevity depends on aftercare and washing routines, Igora Royal is formulated to resist fading and preserve reflex vibrancy for extended wear compared with standard permanent dyes.

• Extended retention technology for reduced fading
• Enhanced reflex vibrancy delivers luminous, multi-dimensional shine
• Maintain with color-safe shampoos and cool water to prolong intensity

How should professionals mix and apply 7-77 for best results?

Follow Schwarzkopf's suggested mixing ratios and developers; accurate timing and strand testing are key. Apply to clean, dry hair or follow the lightening steps when lifting is required, and always perform a strand test to confirm final tone and coverage.

• Use recommended developer strength for desired lift and deposit
• Perform a strand test to check tone and processing time
• Rinse thoroughly and use professional post-color care for lasting shine

Who is this for? Schwarzkopf Igora Royal 7-77 Medium Blonde Copper Extra is intended for professional colorists and confident at-home users seeking a bold, coppery blonde with salon-grade coverage and predictable results. It fits clients who want a clear, intense copper reflection, reliable gray coverage and longer-lasting color when paired with proper developer choice and aftercare.

Ingredients

Attribute not applicable for product