Schwarzkopf Igora Royal Permanent Hair Color Creme 7-77 Medium Blonde Copper Extra 60g — Salon-grade long-lasting coverage

Schwarzkopf Professional Igora Royal 7-77 is a permanent hair color creme that delivers rich medium-blonde copper tones with professional-level coverage and long-lasting results.

Igora Royal combines a concentrated Color Creme with the Color and Care Developer to give salon-standard pigment, consistent coverage and reliable tone control. This 60 g tube of shade 7-77 (Medium Blonde Copper Extra) is formulated for even color distribution, high color retention and predictable lift when used with the recommended developers and application method.

How do I mix and apply Igora Royal 7-77 for best results?

Mix Igora Royal Color Creme and the matching Color and Care Developer at the indicated 1:1 ratio for standard applications. Apply to dry hair, process according to lift required, then rinse and use a color-safe neutralizing shampoo and care system.

• Mixing ratio: 1:1 (e.g., 60 g color + 60 g developer).
• Apply on dry hair; processing time 30–45 minutes depending on developer strength.
• Rinse well and use a BC Bonacure Color Save shampoo/conditioner to neutralize.

Which developer strength should I choose for coverage and lift?

Developer choice controls lift and coverage: lower volumes for minimal change, higher volumes for lighter results. Select 3%, 6%, 9% or 12% Color and Care Developer depending on your target shade and the level of grey coverage required.

• 3% (10 Vol): darkening or minimal lift, use when colouring darker.
• 6% (20 Vol): tone-on-tone or 1 level of lift, and for typical coverage.
• 9% (30 Vol): lifts 1–2 levels for lighter shades.
• 12% (40 Vol): lifts 2–3 levels for stronger lightening needs.

Can Igora Royal 7-77 cover grey or previously colored hair?

Yes — Igora Royal is designed for reliable coverage of grey hair and predictable results on previously tinted hair, but application method varies with the amount of white hair and hair history. For hair with heavy previous tinting, use professional dual-application techniques recommended by colorists.

• Up to 100% white hair: use 3%–12% developer depending on desired lift and coverage.
• Up to 50% white hair: same developer options; add base tone adjustments when target shade is lighter than hair.
• Previously tinted hair: follow a dual application (colorist method) for even re-coloring.

What aftercare keeps the copper tone vivid and the hair healthy?

After coloring, neutralize and protect the new shade with color-care products to extend vibrancy and maintain hair structure. Use Schwarzkopf BC Bonacure Color Save shampoo and conditioner and follow salon styling recommendations for heat and UV protection.

• Rinse thoroughly and shampoo with a color-safe product immediately after processing.
• Use color-protecting treatments and avoid excessive heat styling.
• Store unused product sealed and at room temperature to preserve performance.

Who is this for: Schwarzkopf Professional Igora Royal 7-77 is intended for stylists and experienced home users seeking a professional permanent copper-blonde shade with dependable grey coverage and long-lasting color. It suits anyone wanting precise tone control and strong color retention, especially clients who require predictable lift and even coverage on natural or previously colored hair.