RUSK Deepshine PlatinumX Purple Shampoo — 12 oz Anti-Brass Toner for Blonde, Silver & Gray Hair, Moisture-Balancing

RUSK Deepshine PlatinumX Purple Shampoo is a daily toning cleanser that neutralizes yellow and brassy tones while restoring brightness and moisture to platinum, blonde, silver, and gray hair.

This professional-strength yet gentle purple shampoo uses a violet-based neutralizer plus moisture-balancing wheat protein and botanical brighteners to keep light-colored hair looking cooler, shinier, and more vibrant between salon appointments. Designed for routine use, the formula targets unwanted warmth without over-drying, improving manageability and color clarity over repeated washes.

How does this shampoo reduce brassiness without stripping moisture?

The formula combines Violet 2 tone-correcting pigments with wheat protein and botanical extracts that balance cleansing with conditioning. Instead of aggressive detergents that leave hair dry, PlatinumX lifts warm pigments and deposits violet pigments to counteract yellow-orange tones while supporting softness.

• Violet 2 pigments neutralize yellow and orange undertones.
• Wheat protein helps maintain moisture and elasticity.
• Honey, lemongrass, verbena, and citrus extracts brighten and add surface shine.

When should I use it and how often will I see results?

This shampoo is safe for frequent or everyday use when you need ongoing brass control for platinum, highlighted, or gray hair. Many users notice cooler tones and increased brightness after the first wash, with more consistent color correction over several applications.

• Apply to wet hair, lather, rinse, and repeat if desired.
• Use alone or alternate with your regular shampoo for lighter tone adjustments.
• Follow with RUSK PlatinumX Purple Conditioner for extended brass control.

Will this work on bleached, highlighted, or naturally gray hair?

Yes—PlatinumX was formulated to suit a range of light-colored hair types, including chemically lightened, highlighted, and natural gray or white hair. It targets warm undertones common to all these hair types while supporting manageability without heavy buildup.

• Safe for color-treated and overprocessed blonde hair when used as directed.
• Helps silver and gray hair achieve cooler, more polished tones.
• Balances tone and moisture to reduce stiffness often caused by toners that over-dry.

How do I pair it with other products for best performance?

For the most durable brass control and hydration, follow with a matching purple conditioner from RUSK and occasional deep-conditioning masks if hair feels brittle. Use heat protection when styling and avoid excessive clarifying shampoos that can remove the violet pigments prematurely.

• Pair with RUSK PlatinumX Purple Conditioner to lock tone and add slip.
• Use leave-in treatments to protect strands from heat and mechanical damage.
• Limit harsh clarifiers to preserve color-correcting pigments between salon visits.

Who is this for: RUSK Deepshine PlatinumX Purple Shampoo is ideal for anyone with platinum, bleached, highlighted, silver, gray, or light blonde hair who wants a reliable, everyday product to neutralize brassiness while preserving moisture and shine. It suits professional stylists and at-home users seeking salon-quality toning without the dryness often associated with corrective shampoos.

Ingredients

Water (Aqua, Eau), Ammonium Laureth Sulfate, Ammonium Lauryl Sulfate, PEG-150 Distearate, PEG-120 Methyl Glucose Dioleate, Sodium Chloride, Glycol Distearate, Fragrance (Parfum), Polyquaternium-10, Propylene Glycol, Tetrasodium EDTA, Citric Acid, Sodium Bicarbonate, Ext. Violet 2 (Cl 60730), Methyl Gluceth-10, Glycerin, Magnesium Nitrate, Honey (Mel, Miel), lsopropyl Alcohol, Lavandula Angustifolia (Lavender) Extract, Citrus Grandis (Grapefruit) Fruit Extract, Citrus Aurantifolia (Lime) Fruit Extract, Citrus Limon (Lemon) Fruit Extract , Citrus Aurantium Dulcis (Orange) Fruit Extract , Hydrolyzed Wheat Protein, Methylchloroisothiazolinone, Methylisothiazolinone, Phenoxyethanol, Magnesium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Limonene, Butylphenyl Methylpropional, Linalool.